Guide18 min read
The Complete Guide to Marketing Attribution for Ecommerce
Why platform-reported ROAS is wrong, how holdout testing works, and how to find true incremental value per channel.
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A team of AI agents running your entire marketing.
From data to decisions to execution.
10xmarketing output
25%lower ad waste
18hrssaved weekly
AI Workforce Making Decisions
Learning 24/7
Live
MemoryActive
LearningContinuous
TestingUnlimited
ImprovingDaily
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Maya
Account Manager
Remembers everything. Never asks twice.
Felix
Performance Analyst
Predicts revenue, 91% accuracy, 90 days out.
Sam
Media Strategist
Tests scenarios before you spend a dollar.
Dana
Data Engineer
One truth across platforms. No conflicts.
Parker
Attribution Analyst
Shows which ads drove sales vs. took credit.
Dex
Marketing Operations
Auto-delivers insights to Slack and Email.
Olivia
Creative Strategist
Finds winning patterns across 10,000+ ads.
From Our AI Lab
Seven Specialists. One Intelligence.
Each agent specializes. Together, they share memory and get smarter as one.
Perfect Memory
Remembers every preference and constraint. Never repeats a question. Becomes institutional knowledge.
Continuous Learning
78% → 91% forecast accuracy in 90 days. Gets 2% smarter every month through compound learning.
Risk-Free Testing
Test unlimited budget scenarios before spending a dollar. 87% confidence on every prediction.
Unified Data Truth
One source of truth across Meta, Google, Shopify, TikTok. Real returns, not inflated platform numbers.
True Performance
See which ads actually drove new sales vs. just took credit for purchases that were happening anyway.
Auto Delivery
Delivers to Slack, Sheets, wherever your team works. Learns your preferred formats over time.
Where Dashboards Fail
Tools show data. Humans make decisions. The gap costs you millions.
The Problem
Tools Show Data
You still make all the decisions manually
- 1Data everywhere, insights nowhere
Meta says 4x ROAS. Google says 3x. Shopify differs. You're guessing what's real.
- 2Every question takes hours
"What's our CAC by channel?" Same report built for the 47th time.
- 3Can't test without spending
70/30 Meta/Google work? Burn $50K to find out. No way to test first.
- 4Knowledge walks out the door
Analyst quits, tribal knowledge disappears. Start from scratch.
The Solution
AI Workforce Makes Decisions
Seven specialists working for you 24/7
One number. Finally.
Unifies Meta, Google, Shopify, TikTok. De-biased attribution shows true ROAS.
Instant answers with context
Remembers your $65 CAC cap, past tests, preferences. Never asks twice.
Test scenarios risk-free
Thousands of simulations with your constraints. Know outcomes first.
Knowledge that never quits
Every decision makes it smarter. 78% → 91% accuracy in 90 days.
Watch Your AI Workforce
See Maya remember context, Felix forecast outcomes, Sam test scenarios, and more.
Built to Scale With You
From one brand to one hundred. Gets smarter every day.
Secure & Isolated
Your data stays yours. Role-based access. Complete brand separation. Audit logs for every action. Enterprise-grade from day one.
Enterprise-ready
Fast & Reliable
Smart caching keeps responses instant. Handles thousands of questions daily. Auto failovers ensure answers, even when APIs lag.
Always available
Grows With You
Start with one brand, expand to dozens. Add team members with proper access. Built for agencies managing 100+ accounts.
Scales infinitely
Why Compound Learning Wins
Static Tools
Frozen in Time
×
Your dashboard is exactly as dumb as the day you bought it.
×
You've told your tools your CAC cap 47 times this year.
×
Still making the same $50K mistakes you made in 2023.
78%forecast accuracy
Stays at 78% forever
Compound Learning
Improves Daily
✓
Seven agents share memory. Every decision improves all agents.
✓
All conversations stored. Never repeats a question.
✓
2% more accurate every month. Gap widens vs competitors.
78%→91%→98%forecast accuracy
90 days → 6 months → 1 year
0+
decisions learnedBehind the Platform
Frameworks and real lessons from the Cresva team.
Your Tools. Our Agents.
Works with your ad platforms, stores, and team channels.
Meta AdsGoogle AdsTikTok AdsYouTube AdsAmazon AdsPinterest AdsShopifyWooCommerceKlaviyoRechargeGoogle AnalyticsGoogle Tag ManagerSlackNotionGoogle DriveGoogle SheetsGoogle SlidesGoogle DocsWatch It Learn in Real-Time
See how AI agents learn your brand and make smarter decisions over time.
From guesswork to compounding intelligence.
Never forgetsAlways learningSaves spend