Skip to changelog

What's New

See what we've been building.

Legend:
New Features
Improvements
Bug Fixes
Updates

March 2026

v1.6.0-beta

AI Workspace: Chat, Cowork & Research

NEW

Three ways to interact with your AI agents. Chat for quick answers, Cowork for multi-agent collaboration on complex tasks, and Research for deep analysis.

  • Chat mode: single-agent responses in seconds
  • Cowork mode: 2-4 agents coordinate on complex tasks (30-90 seconds)
  • Research mode: deep multi-agent analysis with comprehensive reports (2-5 minutes)
  • All modes share context and brand memory across conversations
  • Available on all AI Platform plans with tiered limits

Ask Cresva - Conversational AI Marketing Assistant

NEW

Ask Cresva anything about your marketing in natural conversation. 20 AI-powered tools accessible through chat - no forms needed.

  • Conversational data collection: the agent asks for what it needs, then executes
  • Tools run server-side and deliver results directly in the chat
  • SKU Profitability, ROAS Audit, Revenue Forecast, A/B Test Calculator, Budget Optimizer, and 15 more tools
  • Powered by 8 specialist AI agents: Felix, Maya, Sam, Parker, Dana, Dex, Olivia, and Max
  • Available at /ask or in AI Lab via the Ask tab

March 2026

v1.5.0-beta

AI Lab: Complete Tool Suite Overhaul

NEW

Rebuilt all 20 AI Lab tools with deeper analysis engines, shareable results, and a streamlined experience.

  • Added ShareCard (downloadable PNG) to every tool for social sharing
  • Added email capture for gated premium insights on every tool
  • Added scan storage and industry benchmarking across all tools
  • Enhanced input validation and security on every API route
  • New linear scroll layout replaces tabs for smoother results experience

3 New Tools

NEW

Product Feed Optimizer, Tariff & Landed Cost Calculator, and AI Readiness Scanner join the AI Lab.

  • Product Feed Optimizer -- Upload your Google Shopping or Meta Catalog feed. AI finds missing fields, weak titles, and errors. Download a corrected CSV with AI-optimized titles and descriptions. Powered by Dana.
  • Tariff & Landed Cost Calculator -- Upload products with country of origin. Calculate true landed cost per SKU including tariffs, duties, and freight. Find which products are now unprofitable. Powered by Max.
  • AI Readiness Scanner -- Enter your URL. Scan for structured data, schema markup, llms.txt, and everything AI agents need to find your products. Get copy-paste fix code. Powered by Dex.

3 Tools Replaced

Replaced three tools with better alternatives for our DTC audience.

  • Advantage+ Auditor replaced by Product Feed Optimizer
  • Client Onboarding Report replaced by Tariff & Landed Cost Calculator
  • True Profit Analyzer merged into SKU Profitability as Quick Mode, slot replaced by AI Readiness Scanner

Major Tool Upgrades

Deep upgrades across eight existing tools with more powerful analysis engines.

  • Pixel & UTM Auditor: Rebuilt with real page scanning engine. Now fetches your actual HTML and detects tracking pixels (fbq, gtag, ttq) from your live site.
  • SKU Profitability: Added Shopify CSV support, Quick Mode for single-product analysis, and improved CSV parsing.
  • Revenue Forecaster: Now powered by Holt-Winters exponential smoothing for statistical forecasting with real confidence intervals.
  • Budget Optimizer: Connected to S-curve optimization engine for data-driven budget allocation.
  • Influencer ROI: Added CSV order upload with real attribution matching via discount codes and UTM parameters.
  • Cohort LTV: Improved cohort heatmap accuracy, added proper revenue concentration metrics, enhanced Shopify CSV detection.
  • Email Incrementality: Added per-flow revenue inputs and tracking method adjustment for more accurate estimates.
  • CAC Payback: Added purchase frequency input for accurate payback period calculation.

Security & Performance

Hardened all external-facing API routes and improved reliability.

  • Added SSRF-protected fetch utility for tools that scan external URLs
  • Enhanced error handling across all API endpoints
  • Standardized rate limiting across all tools

February 2026

v1.4.0-beta

AI Integrations: Claude Desktop MCP + ChatGPT Custom GPT

NEW

Cresva is now native inside Claude Desktop and ChatGPT. 9 real-time tools for ad performance, forecasting, anomaly detection, and budget optimization, all accessible through natural conversation.

  • Claude Desktop MCP server with 9 tools via Model Context Protocol
  • Cresva AI Custom GPT live on the GPT Store with 9 API actions
  • Real-time data from Meta, Google, TikTok, Shopify, and GA4
  • Multi-tool chaining: ask one question, get data from multiple sources
  • Read-only, API key auth, encrypted in transit
  • 3-minute setup for Claude, instant access for ChatGPT

Cresva Academy

NEW

Launched our free video library covering AI in marketing, performance strategies, and industry insights.

  • Videos on AI-powered marketing and analytics
  • Industry trends and insights
  • New videos added regularly
  • Completely free, no signup required

7 New AI Lab Tools

NEW

Expanded our free tools suite with powerful new calculators and analyzers to help you make better marketing decisions.

  • Profit Calculator - True margin analysis with hidden cost detection
  • Promo Profitability - Discount ROI and pull-forward analysis
  • Revenue Forecast - AI-powered 90-day projections
  • ROAS Audit - Research-backed attribution debiasing
  • SKU Profitability - Product-level P&L with cut/scale recommendations
  • Tracking Audit - Pixel health checker across all platforms
  • Landing Page Analyzer - UX and conversion optimization insights

Tool V2 Upgrades

Major upgrades to existing tools with confidence intervals, industry benchmarks, and research citations.

  • Confidence intervals showing low/mid/high estimates
  • Industry benchmark comparisons
  • Methodology transparency with data sources
  • Severity indicators for actionable prioritization

Tool Timeout on Large Datasets

Fixed an issue where tools would time out when processing accounts with 500+ campaigns. Increased processing limits and added streaming responses.

Mobile Chart Rendering

Charts in tool results now render correctly on iOS Safari. Fixed a viewport scaling bug that caused charts to overflow on smaller screens.

Dependency Updates

Updated Next.js to 15.1, Framer Motion to 12, and all security patches. No breaking changes.

January 2026

v1.2.0-beta

AI Lab Public Launch

Officially launched the Cresva AI Lab - a suite of 13 free marketing tools powered by our AI agents. No signup required.

  • 13 free tools across Ad Performance, Creative & Strategy, and Business categories
  • 3 free uses per day, unlimited for signed-in users
  • Each tool powered by a specialized AI agent
  • Instant results with actionable recommendations

Ad Performance Tools

Released core ad performance analysis tools to help you understand true campaign effectiveness.

  • Ad Account Audit - Full health check across Meta/Google
  • Budget Optimizer - AI-powered spend allocation
  • Influencer ROI Tracker - True incrementality measurement
  • Email Incrementality Calculator - Channel attribution analysis
  • Advantage+ Auditor - ASC campaign optimization

Creative & Strategy Tools

Launched creative analysis and competitive intelligence tools.

  • AI Visibility Tracker - Brand presence in AI search results
  • Creative Analyzer - Performance scoring for ad creatives
  • Competitor Ad Intel - Decode rival strategies
  • Ad Fatigue Predictor - Know when to refresh creatives

Business & Reporting Tools

Added financial modeling and reporting tools for data-driven decisions.

  • A/B Test Calculator - Statistical significance testing
  • CAC Payback Calculator - Customer acquisition ROI
  • Cohort LTV Analysis - Lifetime value by acquisition cohort
  • Client Report Generator - One-click performance reports

Mobile-First Redesign

Completely rebuilt all tool interfaces for seamless mobile experience. Every tool now works perfectly on phones and tablets.

Date Picker Timezone Bug

Fixed date range picker showing wrong dates for users outside UTC. All date filters now respect the browser timezone.

CSV Export Encoding

Fixed CSV exports producing garbled characters for brand names with special characters or non-Latin scripts.

Rate Limit Increase

Increased free tier from 2 to 3 daily uses per tool. Pro users remain unlimited.

December 2025

v1.1.0-beta

Founding Partner Program

Launched our founding partner program for agencies managing $500K+ in ad spend. 40% off Agency plan locked forever, plus 15% recurring referral commission.

  • 40% off Agency plan ($599/mo instead of $999/mo), locked forever
  • Up to 10 brands, all 7 AI agents included
  • 15% recurring commission on agency/brand referrals
  • Direct Slack channel with founders
  • 14-day guided pilot to prove value

Free Tools Preview

Released four preview tools to let you try our agents before committing. Each tool gives you a taste of what the full platform can do.

  • Ask Felix - 90-day revenue forecasting
  • Ask Parker - Attribution reality check
  • Ask Sam - Budget scenario testing
  • Ask Olivia - Creative performance analysis

18 Platform Integrations

Full integration suite across ad platforms, ecommerce, analytics, retention, and workspace tools.

  • Ad Platforms: Meta, Google, YouTube, TikTok, Pinterest (coming), Amazon (coming)
  • Ecommerce: Shopify, WooCommerce (coming)
  • Analytics: GA4, Google Tag Manager
  • Retention: Klaviyo, Recharge
  • Workspace: Slack, Notion, Google Sheets, Slides, Docs, Drive

Updated Pricing Structure

Streamlined pricing across four plans with annual billing option (2 months free). All plans include all 7 AI agents.

  • Growth: $299/mo (annual) or $349/mo - 1 brand, 2 team members
  • Agency: $999/mo (annual) or $1,199/mo - Up to 10 brands, 10 team members
  • Scale: $1,999/mo (annual) or $2,399/mo - Up to 25 brands, white-label reports
  • Enterprise: Custom pricing - Unlimited brands, custom AI training, dedicated CSM

UI Polish

Refined visual details across the platform including improved patterns, backgrounds, and icon consistency.

Slack Notification Delivery

Fixed intermittent failures in Slack alert delivery caused by expired webhook tokens. Added automatic token refresh.

Google Ads Sync Delay

Resolved a 6-8 hour lag in Google Ads data by switching to near-real-time reporting API. Data now syncs within 30 minutes.

November 2025

v1.0.0-beta

Team Collaboration Features

Invite your team members, set permissions, and collaborate on marketing insights together.

  • Invite unlimited team members
  • Role-based access control (Admin, Editor, Viewer)
  • Shared dashboards and reports
  • Team activity log

Anomaly Detection

Get instant alerts when your campaigns show unusual patterns. Monitors your data 24/7 and notifies you of significant changes.

  • Automatic spike and drop detection
  • Smart alerts via email and Slack
  • Explains what changed and why
  • Customizable alert thresholds

Faster Dashboard Loading

Rebuilt our data pipeline to make dashboards load 3x faster, even with years of historical data.

Export Reports to PDF

Generate beautiful PDF reports with your logo, charts, and insights to share with clients or stakeholders.

Chart Tooltip Overlap

Fixed tooltips on dashboard charts getting clipped at container edges. Tooltips now auto-position to stay within viewport.

Session Timeout Redirect

Users were getting blank screens after session expiry instead of being redirected to login. Fixed with proper auth state handling.

October 2025

v0.9.0-beta

Website Launch

Launched our new website with everything you need to know about Cresva.

  • Product info and pricing
  • Solutions for different teams
  • Security details
  • This changelog

Beta Testing Started

Opening up to select marketing teams for early access and feedback.

Better Navigation

Rebuilt the header menu to make it easier to find what you need.

Mobile Menu Z-Index

Fixed mobile navigation drawer appearing behind page content on certain Android devices.

September 2025

v0.8.0-alpha

Natural Language Queries

You can now ask questions about your campaigns in normal language and get instant answers.

  • Ask questions in plain English
  • Get context-aware answers instantly
  • See historical trends automatically
  • Compare across channels in one view

Forecasting Engine

Built forecasting that shows you what revenue to expect in the next 30-90 days based on your historical data.

Connect Your Ad Accounts

Added one-click connections for Meta Ads, Google Ads, and Shopify.

Meta API Rate Limiting

Fixed 429 errors during peak hours by implementing request queuing and exponential backoff for Meta Marketing API calls.

August 2025

v0.1.0-alpha

Started Building Cresva 🚀

Began building the platform we wished existed when we were making million-dollar marketing decisions.

  • Set up the core platform
  • Picked our tech stack
  • Built the foundation
  • Defined the vision