Product updates

Cresva AI Store Inspector is on the Chrome Web Store. Open any store and see what AI shoppers see: the price they read, the rivals they recommend, and whether they can buy from it.

Install Cresva from Chrome or Edge and it opens your dashboard in a window of its own, with an icon in your Dock or taskbar.

• Install Cresva on the new Desktop page, or from Install app in your account menu
• In Safari on a Mac, choose File, then Add to Dock
• It is cresva.ai itself, so it is always the current version

The Download page lists each Cresva app with where it stands, and each has a page of its own.

• Chrome, Shopify, Desktop, and iPhone and Android, each with three lines on what it does
• Each status comes from the app's own listing, from in review to live with a store link
• Each card links to its own page, where you install it or ask to be told when it is live

Install app sits in your account menu until Cresva is installed on that computer.

Cresva left beta with this release. Earlier releases keep the beta and alpha versions they shipped under.

Connect any of the four stores with your own store credentials, from onboarding or Integrations.

• Each store has its own short guide, with links into your store's admin
• A WooCommerce, BigCommerce or Magento store opens the Workspace when you finish onboarding, as Shopify does
• Price changes your agents propose for any of the four wait in Approvals

One page in the Agents section lists everything your agents can run for you.

• Filter by what a skill reads or proposes, and by channel
• Each card says what you get back, and what to connect first when it cannot run yet
• Run one straight into chat, and see its past runs

On the Performance table, pause a campaign or change its budget within your Limits in one click.

• The change waits 10 seconds with Undo before anything is sent
• Resuming, going past your Limits, or a change by someone who cannot approve still asks first
• When live changes are off for a brand, nothing is sent and the row says so

The first line of the Workspace is the strongest true fact about your business today, with where it came from.

• Money at stake comes first, then a change you approved and its measured result, then a forecast checked against what happened
• While you were away lists what changed since you last looked
• A warning appears before an expired or revoked connection stops your data

Open Help from the account menu without leaving the page you are on.

• Search the help articles and read one in place, or open its full page
• Ask Cresva a question and get an answer that cites the help docs
• Send the team a message, and see the service status and what is new

One page in Settings for the apps you use alongside Cresva, kept apart from your data sources.

• Chrome, Claude, ChatGPT, Cursor, Slack and Shopify in one list
• Each app shows whether it is connected
• Install, set up or reconnect from the app's own row

Every Monday, a short record of what Cresva did for your brand that week.

• Sent Monday morning in your brand's own timezone, by email and to the brand's Slack channel if one is set
• It lists only what was actually delivered, and says why when nothing was
• The week's receipt shows on Home, and each brand's receipt can be switched on or off

Everything waiting for your decision sits in one inbox, written in plain words.

• The Approvals icon in the header shows a count when something is waiting
• Each request names who asked, the campaign and the money involved
• Add Approvals to your phone's Home Screen and turn on notifications from your notification settings

Finish onboarding and the first sync starts straight away for the brand you just set up.

• Google Ads and TikTok bring in 90 days of history, as Meta does
• A Shopify store's recent orders and stock come in with the first sync
• When a source needs attention, the Workspace names it and links to the fix

More of where you sell and advertise now feeds your numbers.

• Connect Microsoft Advertising and its data comes in on a schedule
• Instagram and Facebook Page reach comes in through your existing Meta connection
• Recharge subscriptions and charges sync into Cresva

Choose the currency you report in, and every money figure says which currency it is in.

• Pick a reporting currency in brand settings, with your store's currency suggested
• Every money figure is labelled with its currency
• When your ad account and store use different currencies, combined figures convert at published daily rates and show the original beside them

Run one objective across your clients and see each client at a glance.

• Set one objective across clients, and each client gets its own goal in its own currency
• Each client's row opens to show its live goals and what is waiting
• The Clients page shows each client's logo, connected sources, team and plan

See what each brand made after costs, from your own store and ad data.

A public ranking of stores by how well AI shopping assistants can read and recommend them.

A free tool that checks a Google Tag Manager container and shows what to fix.

A published home for the methods behind the product. Papers carry an identifier, a version and a date, and state the method that produced any number in them.

• Every paper is versioned, so a citation cannot change underneath the person who made it
• Findings, references and figures are published together rather than summarised
• New papers go out with the newsletter

Enter one URL and get a full audit back: schema markup, tracking, catalogue health, and whether AI assistants can read and recommend you. No signup, no connected accounts.

• One URL in, a full report out, streamed check by check as it runs
• Every finished audit gets a dated permalink you can share, and a PDF export
• The glossary grew to 141 terms, each with its own page and resolved cross-references

Anyone can create an account from the sign-in page and go straight to setup.

Split spend and results by search term, keyword, placement and other dimensions on the Performance page.

A month of publishing. The Agent Commerce and Brand Era cluster finished its run, a new comparison and GEO cluster went up, and every earlier post moved onto the same template underneath.

• 19 posts published across June, closing out the Agent Commerce and Brand Era cluster
• Six comparison and GEO posts for readers weighing AI marketing tools against each other
• An RSS feed, plus a social preview image generated for every post and guide

One page per brand sets what agents may change without asking, with daily spend limits and a way to pause every agent at once.

ChatGPT Ads sits in the same workspace as your Meta, Google and TikTok spend. Your agents can propose changes to a campaign and you approve them.

• Connect with an API key from Ads Manager Settings, checked against your ad account before it is stored
• Agents propose pausing a campaign, resuming one, or changing its lifetime spend limit, and each proposal waits for your approval
• Available on the Scale and Enterprise plans

Set a rule on a metric, a schedule or an event, and Cresva tells you when it fires.

• Start from a template that shows an example alert
• Combine conditions with AND or OR

Sign in with a passkey or a Microsoft account, as well as the ways you already could.

Send anyone a link to a dashboard an agent made, and they can view it without an account.

Lowered the Growth plan from $299 to $199 a month billed annually, and from $349 to $239 billed monthly. Other plans did not change.

Cresva's second product: see how AI shopping assistants read your products, and publish a storefront agents can query.

• AI Visibility Scanner: check how ChatGPT, Google AI Mode, Perplexity, Claude and Gemini describe your products
• A storefront for each brand that AI agents can query, through the Agent Commerce Protocol (ACP)
• Since renamed the Open Storefront Protocol (OSP), so it is not confused with the Agentic Commerce Protocol from OpenAI and Stripe. Storefronts keep serving the old discovery address.

Hardened the Marketing and Agent Commerce APIs: rate limits, checked inputs, and checks that each request reaches only its own brand.

• Rate limits and input validation on the API routes
• Brand ownership checks on every brand's data, and state checks on platform sign-in
• Defences against prompt injection in the chat agents, and error messages that no longer show internal detail

A press page with the company boilerplate, brand assets, a media contact and recognition from F6S and HackerNoon.

• Logos to download in SVG and PNG
• The brand colours with their hex and RGB values
• Company boilerplate to copy into a press release

Three ways to work with your agents: Chat for quick answers, Cowork for agents working together on a larger task, and Research for a longer analysis.

• Chat: one agent answers
• Cowork: two to four agents work on one task together
• Research: several agents write a longer report

Ask about your marketing in plain words. Twenty tools answer through the chat, with no forms to fill in.

• The agent asks for what it needs, then runs the tool
• SKU Profitability, ROAS Audit, Revenue Forecast, A/B Test Calculator, Budget Optimizer and fifteen more
• Answered by the specialist agents Felix, Maya, Sam, Parker, Dana, Dex and Olivia

Rebuilt all 20 AI Lab tools, with results you can share and one page per result.

• A downloadable image of every result, to share
• An email step before the premium insights on each tool
• Results on one scrolling page instead of tabs

Product Feed Optimizer, Tariff and Landed Cost Calculator, and AI Readiness Scanner joined the AI Lab.

• Product Feed Optimizer: upload your Google Shopping or Meta catalogue feed, see missing fields, weak titles and errors, and download a corrected CSV. Run by Dana.
• Tariff and Landed Cost Calculator: upload products with their country of origin and see the landed cost of each, with tariffs, duties and freight.
• AI Readiness Scanner: enter your URL and see the structured data, schema markup and llms.txt AI agents read, with code to fix gaps. Run by Dex.

Three tools made way for ones that fit direct-to-consumer brands better.

• Advantage+ Auditor replaced by Product Feed Optimizer
• Client Onboarding Report replaced by Tariff and Landed Cost Calculator
• True Profit Analyzer folded into SKU Profitability as Quick Mode, its place taken by AI Readiness Scanner

Upgrades to eight existing tools.

• Pixel and UTM Auditor: reads your live page and finds the tracking tags on it (fbq, gtag, ttq)
• SKU Profitability: Shopify CSV support, Quick Mode for one product, and better CSV parsing
• Revenue Forecaster: Holt-Winters exponential smoothing, with prediction intervals

Cresva in Claude Desktop and ChatGPT, with nine tools for ad performance, forecasting, anomalies and budgets, asked in plain words.

• A Claude Desktop MCP server with nine tools
• A Cresva custom GPT with nine actions, since replaced by the ChatGPT connector
• Read only, signed in with an API key, encrypted in transit

A free video library on AI in marketing, performance strategy and the industry.

• Videos on AI in marketing and analytics
• Industry trends
• Free, with no sign-up

Seven calculators and analysers joined the free tools.

• Profit: Profit Calculator, Promo Profitability and SKU Profitability
• Forecasting and attribution: Revenue Forecast and ROAS Audit
• Site and tracking: Tracking Audit and Landing Page Analyzer

Tools show a low, middle and high estimate.

• Low, middle and high estimates
• Each result compared against the assumptions it states
• The method and the data sources behind it

Tools timed out on accounts with more than 500 campaigns. Processing limits were raised and results now stream in.

Charts in tool results overflowed small screens in iOS Safari. Fixed.

Launched the Cresva AI Lab: 13 free marketing tools run by Cresva's agents, with no sign-up.

• 13 free tools for ad performance, creative and strategy, and business
• Three free uses a day, or more once signed in
• Results with a recommendation

Tools for reading how campaigns perform.

• Ad Account Audit: a health check across Meta and Google
• Budget Optimizer: how to split spend
• Influencer ROI Tracker: what influencer spend returns

Tools for creative and competitors.

• AI Visibility Tracker: how a brand shows up in AI search results
• Creative Analyzer: a score for each ad creative
• Competitor Ad Intel: what competitors run

Tools for financial models and reports.

• A/B Test Calculator: whether a result is significant
• CAC Payback Calculator: how long a customer takes to pay back
• Cohort LTV Analysis: lifetime value by the month a customer joined

Every tool was rebuilt to work on phones and tablets.

The date range picker showed the wrong dates outside UTC. Date filters now use your browser's time zone.

CSV exports garbled brand names with special characters or non-Latin scripts. Fixed.

Free use rose from two to three a day for each tool.

Four preview tools to try the agents before signing up.

• Ask Felix: a 90-day revenue forecast
• Ask Parker: an attribution check
• Ask Sam: budget scenarios, and Ask Olivia: creative performance

Integrations across ad platforms, ecommerce, analytics, retention and workspace tools.

• Ad platforms: Meta, Google, YouTube and TikTok
• Ecommerce and analytics: Shopify, GA4 and Google Tag Manager
• Retention and workspace: Klaviyo, Recharge, Slack, Notion, Google Sheets, Slides, Docs and Drive

Four plans, with annual billing at two months free. Every plan includes every agent.

• Growth: $299 a month billed annually, or $349 monthly. One brand, two team members
• Agency and Scale for more brands and team members, with white-label reports on Scale

Smaller visual fixes across the product, including patterns, backgrounds and icons.

Slack alerts sometimes failed when a webhook token expired. Tokens now refresh on their own.

Google Ads data lagged by six to eight hours. It now syncs through Google's reporting API sooner.

Invite your team, set what each person can do, and work on the same reports.

• Invite team members
• Roles: Admin, Editor and Viewer
• Shared dashboards and reports

An alert when a campaign moves unusually.

• Spikes and drops found automatically
• Alerts by email and Slack
• What changed, in words

The data pipeline was rebuilt so dashboards load faster, even with years of history.

Reports as PDFs with your logo, charts and insights, to share with clients.

Tooltips were cut off at the edge of a chart. They now stay on screen.

An expired session showed a blank screen. It now goes to sign-in.

A new website about Cresva.

• Product and pricing
• Solutions for different teams
• Security

Opened to a few marketing teams for early access and feedback.

The header menu was rebuilt so pages are easier to find.

The mobile menu appeared behind the page on some Android phones. Fixed.

Ask about your campaigns in plain words and get an answer.

• Questions in plain English
• Answers that use your data
• Channels compared in one view

A forecast of revenue for the next 30 to 90 days, from your history.

Connections for Meta Ads, Google Ads and Shopify.

Meta requests failed at busy hours. They now queue and retry with backoff.

Began building the product we wished we had when we were making marketing decisions.