Felix · Performance Forecaster
Forecasting
Forecasts revenue eight weeks ahead, retrained nightly on your accounts.
- 8-week revenue forecasts, updated nightly
- Holt-Winters fit to your own history
- Confidence scoring on every prediction
Your catalogue, open to AI shoppers.
See howYour agents. Each specialized. All in sync. Built for ecommerce brands.
Each agent owns a function. Together they run your marketing.
Why agents
Dashboards report. Agents decide.
The marketing stack you have today is a reporting stack. Triple Whale shows you what happened. Northbeam shows you what attribution thinks happened. Your agency shows you a slide deck on Friday. None of them decide anything.
Cresva is built different. Agents that don't just show you the data, they make decisions on top of it. Every day. Before you finish coffee.
More on the structural shift on /why-agents →
Meet the agents
Your agents. Each one ships.
Felix
Forecast
Parker
Validate
Sam
Test
Max
Price
Olivia
Refresh
Dana
Reconcile
Maya
Recall
Dex
Deliver
Felix
Forecast
Parker
Validate
Sam
Test
Max
Price
Olivia
Refresh
Dana
Reconcile
Maya
Recall
Dex
Deliver
Parker · Attribution Analyst
Attribution
De-biases attribution against platform self-claims so ROAS reads true.
- Multi-touch attribution across Meta, Google, Shopify, GA4
- De-biased ROAS, no platform inflation
- Daily reconciliation against finance numbers
Sam · Media Planner
Scenario Testing
Tests budget scenarios before you spend, surfaces elasticity by channel.
- Budget shifts modelled against elasticity and your own history
- Elasticity discovery across channels
- Risk-free what-if analysis before committing spend
Olivia · Creative Strategist
Creative Intelligence
Reads creative DNA across your ads, flags fatigue before performance drops.
- Creative DNA extraction across all your ads
- Fatigue detection 14 days before performance drops
- New variant generation from your top performers
Dana · Analytics Engineer
Unified Data
Runs the data layer. Reconciles platforms, monitors tracking, fixes gaps.
- Single source of truth across 6+ data sources
- Daily reconciliation of conversion gaps
- Tracking-health monitoring (Pixel, GA4, server-side)
Maya · Account Lead
Memory & Context
Holds brand memory. Decisions, preferences, CAC ceilings, the why behind moves.
- Brand memory across all conversations
- Auto-extracts decisions, preferences, CAC ceilings
- Human-approval workflow for memory updates
Dex · Reporting Manager
Delivery & Alerts
Ships the agents's outputs to the surfaces your team already uses.
- Reports to Slack, Sheets, Slides, Docs, Notion
- Daily anomaly alerts to Slack
- Weekly recaps that get read
Max · Margin Analyst
Profit & Unit Economics
Connects every ad dollar to profit after COGS, shipping, returns and fees.
- Contribution margin per order, not blended ROAS
- Promo and discount P&L, including pull-forward
- SKU-level profitability against landed cost
A Tuesday morning
What the agents do while you sleep.
One real workday, agent by agent. The stack reads like a thread of decisions, not a stream of dashboards.
Sun · 9:14 PM
FelixForecast
Forecasts the week ahead. Sees Q4 momentum slowing in evergreen products.
Mon · 7:32 AM
ParkerVerified
Reconciles weekend conversions. Catches platform overclaim before it reaches the morning brief.
Mon · 8:01 AM
SamTested
Tests three budget scenarios. Recommends $2K shift from prospecting to retention.
Mon · 8:26 AM
MaxPriced
Prices Sam's shift against contribution. Retention nets 18% margin, prospecting 4%.
Mon · 9:47 AM
MayaRecalled
Pulls your CAC ceiling from last quarter ($47). Notes current campaign at $52.
Mon · 11:30 AM
OliviaFlagged
Detects fatigue on Hook_v4. Generates 6 new variants from top-performer DNA.
Tue · 6:22 AM
DanaPatched
Reconciles the data layer. Catches GA4 missing 4% of conversions. Patches.
Tue · 6:30 PM
DexDelivered
Delivers the weekly recap to your Slack. Three decisions logged. Two alerts surfaced.
Without Cresva
What the agents replace.
The math underneath the agents. Tools, roles, and the hours you stop spending on the dashboard job.
Tools you cancel
- Triple Whale ($179-$749/mo, per Triple Whale pricing page, April 2026)
- Northbeam ($1,500+/mo, per Northbeam pricing page, April 2026)
- Custom attribution dashboards (build cost: $50K+)
- Looker or Metabase setup time (weeks)
- Spreadsheet-based scenario testing (broken every quarter)
Roles you don't need to hire
- Junior analyst running daily reports
- Growth strategist running scenarios manually
- Data engineer maintaining attribution pipeline
- Marketing operations role at $90K-$140K per year
Time you reclaim
- 4-6 hours per week reviewing dashboards
- 2 hours every Monday on weekly recaps
- 1 hour per day on creative review
- 30 minutes per day on attribution sanity checks
- The 8-hour reset every quarter when something breaks
What's underneath
Real infrastructure. Not a wrapper.
Most AI marketing tools are GPT wrappers. Cresva runs on purpose-built ML infrastructure for each agent.
Memory that compounds
Every conversation, decision, and outcome gets extracted into a brand memory store. CAC ceilings, channel preferences, what worked last quarter. Human-approval workflow on every memory write.
Custom retrieval-augmented memory store
De-biased attribution
Multi-touch reconciliation across Meta, Google, Shopify, GA4. De-biased against platform self-attribution. Daily reconciliation against your finance numbers.
Dedicated debiasing and monitoring layer
Forecasting with stated uncertainty
A Holt-Winters model with damped trend, fitted to your own history, returning prediction intervals rather than a point estimate. Updated nightly. Backtested against your last 12 months.
Prediction intervals, not a single number, retrained nightly
Where decisions land
Slack, Google Sheets, Google Slides, Google Docs, Notion. Reports formatted per surface. Anomaly alerts to Slack on the next scan after a breach.
Twelve delivery integrations, formatted per platform
Ready when you are
See an agent in action, or run a 7-day pilot.
Each agent has a deep dive. The pilot connects all eight to your real accounts.
Looking for something specific? See Felix forecasts → or Parker attributes → or Sam tests scenarios →.