Northbeam measures everything.
Cresva acts on it.
Both do attribution. One stops at insights. One delivers actions.
The Core Difference
Measurement vs. Movement
Northbeam tells you what happened. Cresva tells you what to do next.
Measurement-first
Attribution Platform
Deep multi-touch attribution with MMM. Know exactly where revenue comes from. You decide what to do with the data.
Best for
Enterprise brands with analysts who can interpret complex attribution data.
Action-first
AI Agent Workforce
Attribution plus forecasting plus playbooks. Agents analyze, recommend, and deliver actions to your workflow.
Best for
Teams who want insights that turn into actions without analyst overhead.
Capability Matrix
Different Strengths
From Insight to Action
NorthbeamHours to days from insight to action
CresvaSeconds from insight to action
Real Scenarios
Same Data, Different Outcomes
MMM shows Meta and Google claiming same conversions
Export data, build incrementality analysis
Present findings to marketing team
Debate budget reallocation
Manually shift budgets in each platform
Days of analysis before any budget moves.
Parker detects attribution overlap automatically
Calculates true incremental ROAS per channel
Sam recommends specific budget reallocation
Dex sends Slack with dry-run preview
One click to apply across platforms
Budget optimized same day.
On Attribution
Let's Be Honest About Attribution
Northbeam has deeper MMM. That's their core strength. Cresva's attribution is strong but not our focus. We add incrementality correction and turn attribution into actions.
The real question: Do you need more measurement depth, or do you need to know what to do with the measurements you have?
Northbeam
- •Deep multi-touch attribution
- •Media mix modeling (MMM)
- •Hourly data refresh (premium)
- •Custom attribution windows
- •You interpret, you act
Cresva
- Multi-touch + incrementality correction
- Parker debiases platform-inflated ROAS
- Attribution tied to playbook actions
- Constraint-aware recommendations
- Agents interpret, you approve
Feature Comparison
The Full Picture
NorthbeamCresvaHonest Take
When to Choose Which
We're not for everyone. Here's an honest breakdown.
Choose Northbeam if...
- Attribution depth is your #1 priority
- You have dedicated analysts on staff
- You need enterprise MMM capabilities
- Manual execution works for your workflow
- Budget for $1,000+/month tooling
- You prefer building your own processes
Choose Cresva if...
- You want insights that come with actions
- Time-to-decision matters more than data depth
- You're managing multiple brands (agencies)
- You'd rather approve than analyze
- Forecasting is as important as attribution
- You need Slack/Sheets delivery, not dashboards
Pro tip: Some teams use both. Northbeam for deep quarterly attribution analysis, Cresva for daily operations and automated delivery. They're complementary.
See the Difference
Book a call. Bring your toughest question.
No credit card required. Cancel anytime.