Parker
Performance & AttributionThe truth-teller. Shows true incremental ROAS across Meta, Google, and TikTok.
- True incremental impact, not platform self-reported ROAS
- De-biases attribution across all ad platforms
- Catches platforms taking credit for existing demand
- Learns your conversion patterns over time
Within 60 days, Parker typically reveals 15-35% of attributed conversions were non-incremental.