Unified attribution across Meta, Google, TikTok, and Shopify. No double-counting. No reconciliation headaches.
More channels should mean more growth. Instead it means more confusion, more overlap, more guesswork.
Meta says 847 conversions. Google says 623. Shopify shows 1,243 orders. Overlap is 40-60%. Nobody knows the real number.
You're allocating budget based on each platform's self-reported ROAS. They all inflate. You're optimizing toward fiction.
Meta team watches Meta. Google team watches Google. Nobody sees how channels interact, cannibalize, or complement each other.
Hours weekly pulling exports from 4 platforms into spreadsheets. Data stale before anyone sees it.
One truth. All channels. Intelligence that improves with every campaign.
Unified Data Layer
Unified Data Layer
Single source of truth across Meta, Google, TikTok, and Shopify. Every number traceable, verified, reconciled.
Cross-Channel Attribution
Cross-Channel Attribution
True incremental ROAS per channel. Identifies overlap, cannibalization, and halo effects between platforms.
Cross-Channel Budget Planning
Cross-Channel Budget Planning
Model budget shifts across all channels simultaneously. See how moving $10K from Meta to TikTok affects total revenue.
Unified Reporting & Alerts
Unified Reporting & Alerts
Cross-channel reports auto-delivered. Anomalies detected across the entire portfolio, not per-silo.
Also: Felix (cross-channel forecasting), Maya (memory), Olivia (creative) - meet all 7
From channel silos to unified intelligence.
4 platform exports, 4 different numbers. Manual reconciliation.
Dana: one unified source of truth. Auto-reconciled.
Every platform claims the conversion. 40-60% overlap.
Parker: true per-channel incremental ROAS. No double-counting.
Per-channel silos. No cross-channel optimization.
Sam: model total portfolio shifts. Optimize holistically.
6-10 hrs stitching 4 exports into one Sheets report.
Dex: unified report, auto-delivered, always current.
No visibility into cannibalization or halo effects.
Parker maps how channels interact. Identify synergies.
Dana connects Meta, Google, TikTok, and Shopify into a single source of truth. Reconciles discrepancies automatically. Every number is traceable.
Parker uses incrementality modeling to show true per-channel contribution. Identifies overlap where multiple platforms claim the same conversion.
Yes. Sam tests budget reallocation across all channels simultaneously, showing projected impact of shifting spend between platforms.
Meta Ads, Google Ads, TikTok Ads, and Shopify. Auto-delivers unified reports to Slack and Google Sheets.
All platforms connect in ~5 minutes. Unified dashboard within 24 hours. Cross-channel attribution insights within 48 hours.
30-min demo with your data. Live.
