He Tests 50 Strategies
Before You Risk a Dollar
What-if budget planning in seconds. Sam simulates channel shifts, spend changes, and new strategies at 87% confidence. No budget burned.
Strategy by Trial and Error Is Expensive
Sam exists because testing strategies shouldn't cost you real money.
You Burn Budget to Learn
Testing a new channel mix means spending $30-50K before you know if it works. Most brands can only afford 2-3 tests per quarter.
Tests Take Weeks
Shift budget, wait 2-3 weeks for data, analyze results, decide. By then the market moved. You're always reacting, never anticipating.
One Variable at a Time
Your team can realistically test one budget change at a time. Sam tests 50+ simultaneously. The combinatorial advantage is massive.
No Way to Model Interactions
What happens when you increase Meta AND decrease Google AND add TikTok? Channel interactions are invisible in spreadsheets.
Ask Sam Anything
These are real questions Sam answers in seconds. No budget spent. No weeks waiting.
"What if I shift 20% of Meta spend to TikTok?"
Revenue drops 8% short-term, but CAC improves 12% by week 6. TikTok audiences compound faster for your product category.
"What if I double spend during Black Friday week?"
Incremental revenue up 34%, but CPMs spike 2.4x. Net margin actually decreases. Better to front-load the week before.
"What if I cut Google Brand by 50%?"
You lose 12% of attributed revenue but only 3% of actual incremental sales. The other 9% was organic demand Google was claiming credit for.
"What if I launch a new Advantage+ campaign at $5K/day?"
Expected 2.8x ROAS in first 2 weeks, improving to 3.4x by week 4 as the algorithm learns. But cannibalizes your existing prospecting by 15%.
How Sam Works
Ask a question. Get 50+ answers. Each one scored with real forecast data.
Define the Question
Ask Sam in plain language. 'What happens if I shift 30% of Meta to TikTok?' or 'Should I increase spend for Q4?' He understands context.
Maya feeds him your history so he never asks you to repeat constraints.
Simulate at Scale
Sam doesn't test your one question. He tests 50+ variations around it. You asked about 70/30? He also runs 65/35, 60/40, and what happens if you add TikTok at 15%.
Combinatorial testing that would take your team months.
Score with Felix
Every scenario gets a revenue forecast from Felix. Real predictions, not theoretical models. Sam's strategies meet Felix's accuracy.
Two agents collaborating gives you strategy + forecasting in one answer.
Learn What Works for You
When you act on a recommendation, Sam tracks the outcome. Right or wrong, he learns which strategy patterns work for YOUR business specifically.
Compound learning applied to strategy, not just forecasting.
What Sam Delivers
Strategies tested before you spend. Outcomes predicted before they happen.
Budget Allocation Models
Optimal channel mix recommendations backed by simulated outcomes and confidence intervals.
Risk Assessment
Every scenario scored by upside potential and downside risk. Know the worst case before you commit.
Opportunity Detection
Sam finds strategies you didn't think to test. Channel combinations, timing shifts, spend curves.
Seasonal Planning
Q4 strategy, BFCM prep, post-holiday recovery. Sam tests every seasonal approach months ahead.
Cross-Channel Interactions
How does increasing Meta affect Google? What's the TikTok halo effect on organic? Sam models interactions.
Competitive Response
Competitor raised spend? Sam simulates your best counter-move across 20+ defensive strategies.
The Strategist Who Runs "What Ifs" in His Sleep
Who Sam Is
Sam hates waste. Watching someone spend $50K to test what he could simulate in 30 seconds physically hurts him.
You ask about 70/30 Meta/Google? He'll also test 65/35, 60/40, AND what happens if you add TikTok at 15%. He can't help himself.
Someone wasting money because he didn't think of the right scenario to test.
Making "trial and error" obsolete. Testing every possible strategy before anyone spends a dollar on the wrong one.
The Moment That Changed Everything
A brand burned their entire Q4 budget in 6 weeks. Just committed. Hard. Wrong direction. By the time they realized, too late. Sam thought: "I could have told you this in 5 minutes." That's when he knew his job is preventing expensive mistakes.
Collaborates With
Before Sam vs After Sam
Questions About Sam
Sam achieves 87% confidence on most scenarios by leveraging Felix's forecasting models. Accuracy improves as both agents learn your business. Complex multi-channel scenarios may start lower but compound quickly.
Sam handles any strategic marketing question. Channel mix, creative strategy timing, seasonal planning, competitive responses, new market entry. If it involves 'what if,' Sam can simulate it.
Maya shares your full context with Sam. Budget caps, channel preferences, past failures, upcoming launches. You set constraints once and Sam remembers them across every simulation.
Sam shows everything. The top 5 scenarios ranked by expected outcome, confidence intervals for each, risk/reward breakdowns, and the specific assumptions behind every prediction. Full transparency.
Dex can execute delivery. Felix tracks the actual outcome against Sam's prediction. Sam learns whether his recommendation worked, improving future simulations. The whole team learns together.
See Sam Test Your Strategy
30-min demo with your data. Bring a "what if" question.