Balance Amazon and DTC
See true cost of each channel including marketplace fees. AI that learns your channel profitability and prevents cannibalization.
Selling on Both Has a Profitability Blind Spot
Revenue is split across channels but your costs aren't. You need a unified view to know which channel actually earns the most per dollar spent.
Amazon cannibalizes DTC traffic
Your Meta ads drive awareness, but customers buy on Amazon instead. You pay for the click but Amazon takes the margin. No way to measure the bleed.
True channel costs are invisible
Amazon fees, FBA costs, referral percentages. DTC has shipping, returns, payment processing. You're comparing apples to oranges without a unified margin view.
No unified profitability view
Shopify shows DTC revenue. Seller Central shows Amazon. Your P&L is a manual spreadsheet exercise. Nobody knows which channel actually makes more money per order.
Ad spend allocation is guesswork
Should you push more to DTC or let Amazon's flywheel work? Without cross-channel incrementality data, every allocation decision is a guess.
Four Agents That Learn Your Channel Economics
AI that understands the real costs of selling on both marketplace and your own store, not just the topline revenue.
Dana
Data IntelligenceBuilds a unified profitability layer across DTC and marketplace channels. Factors in Amazon fees, FBA costs, DTC shipping, and payment processing for true per-order margin.
- Unified margin view across Amazon and Shopify
- Factors in all fees: referral, FBA, shipping, returns
- Per-product profitability by channel
- Single source of truth for cross-channel economics
Parker
Performance & AttributionDetects cannibalization between channels. Shows when your DTC ad spend drives Amazon purchases instead, and quantifies the margin leak.
- Cross-channel cannibalization detection
- True incremental ROAS per channel after fees
- Identifies ad spend driving marketplace purchases
- De-biases platform attribution across channels
Sam
Scenario PlanningModel channel mix strategies before committing. What happens if you shift 20% of DTC ad budget to Amazon PPC, or vice versa?
- Simulate DTC vs. marketplace budget allocation
- Model cannibalization impact of channel shifts
- Test pricing strategy differences across channels
- Compare scenarios with margin-adjusted projections
Dex
Delivery & AlertsCatches cross-channel anomalies. Alerts when Amazon cannibalization spikes, when DTC conversion rates drop, or when fee changes impact margins.
- Cannibalization spike alerts
- Cross-channel margin anomaly detection
- Automated profitability reports to Slack and Sheets
- Fee change impact notifications
Also includes Felix (forecasting), Maya (memory), and Olivia (creative) — meet all 7 agents →
Your Channel Strategy, Transformed
Compare revenue across channels. Fees and costs calculated separately in spreadsheets.
Dana shows true per-order margin by channel, factoring in all fees automatically.
Suspect Amazon steals DTC traffic but can't quantify. No cross-channel attribution.
Parker detects and quantifies cannibalization. Know exactly how much margin leaks.
Split budget by gut feel. No way to model cross-channel impact of shifts.
Sam simulates channel mix changes with margin-adjusted projections.
Manual reconciliation across Shopify and Seller Central. Hours weekly.
Dex auto-delivers unified profitability reports. Alerts on anomalies.
Channel Metrics That Move
Frequently Asked Questions
Parker analyzes cross-channel attribution patterns to identify when DTC ad spend drives Amazon purchases instead of Shopify conversions. It quantifies the margin leak so you can make informed channel strategy decisions.
Yes. Dana's unified data layer includes referral fees, FBA costs, storage fees, and advertising costs alongside DTC expenses like shipping, returns, and payment processing. You see true per-order margin by channel.
Cresva currently integrates with Shopify, Meta, Google, and TikTok. Amazon data can be incorporated through Shopify's multi-channel fulfillment or manual import. Full Amazon API integration is on the roadmap.
Sam lets you simulate channel mix changes with margin-adjusted projections. Model what happens if you shift ad spend between channels, factoring in fees and cannibalization effects.
Connect Shopify and ad platforms in ~5 minutes. First cross-channel profitability insights within 48 hours. Full channel intelligence compounds over 90 days.
See Your True Channel Economics
30-min demo with your data. Live.