All guides
Agent Commerce 101: How AI Agents Buy Products
What agent commerce is, how AI agents evaluate and recommend products, and what brands have to change to be picked in a channel with no second page.
Agent Visibility Playbook: Get Recommended by AI
How to measure and improve your brand's visibility across ChatGPT, Claude, Perplexity and Gemini, from tracking agent mentions to earning the pick.
Optimizing Your Product Feed for AI Agents
How to structure product titles, descriptions, attributes and schema markup so AI agents can parse your catalogue and recommend you over a competitor.
Tracking the Dark Funnel: The Revenue GA4 Misses
How to measure revenue that AI recommendations drive but GA4 files as direct traffic or branded search, using a survey protocol you can run yourself.
Marketing Attribution for Ecommerce Brands
Why platform-reported ROAS is wrong, how holdout testing works, and how to find true incremental value per channel.
Incrementality Testing for DTC Brands
Geo-lift tests, holdout groups, and conversion lift studies. When to use each and how to interpret results.
Forecasting Ad Performance
How AI forecasting models learn from cross-brand patterns to predict CPA, ROAS, and revenue before you spend a dollar.
Creative Testing at Scale: Beyond A/B
How to structure creative testing programs that find winners faster and detect fatigue before it kills performance.
Compound Learning: Why AI Gets Smarter Over Time
How every marketing decision feeds back into the model, and how month 6 outperforms month 1.
Budget Allocation Across Meta, Google, and TikTok
A framework for distributing spend based on incremental ROAS, creative fatigue, and audience overlap.
Scaling Ad Spend Without Killing ROAS
The S-curve of ad efficiency, diminishing returns by channel, and how to find your optimal spend level.
The First 90 Days of OpenAI Ads: A DTC Playbook
A week-by-week plan for the first 90 days on OpenAI Ads: what to do in each phase, when to switch to conversion bidding, and how to measure early.
The Real Cost of ChatGPT Ads: DTC Unit Economics
The three-input math that decides whether OpenAI Ads pays for your brand: CPC, landing-page conversion rate and contribution margin, with a calculator.
Measuring AI Visibility Without Fooling Yourself
How to measure whether AI assistants name your brand, what a score of zero really means, and the five ways a visibility measurement goes wrong.
OpenAI Crawlers: Four Bots and What Each Does
OpenAI runs four crawlers with different jobs and different robots.txt rules. What each one does, how to verify one is genuine, and what to allow.
AdCP and AAMP: Reading a Standards Contest
Two rival agentic ad standards, who actually governs each, and why a DTC brand can track neither closely without missing anything that matters.
Selling Into ChatGPT After Instant Checkout
OpenAI discontinued Instant Checkout in March 2026. What it cost, why it failed, and what to build now that discovery and checkout have split.
The Agent Commerce Protocol Map
ACP, UCP, AP2, x402 and TAP solve different layers of one transaction. Who governs each, which are live, and what a merchant should actually do.
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