FeaturedAttribution
The Complete Guide to Marketing Attribution for Ecommerce
Why platform-reported ROAS is wrong, how holdout testing works, and how to find true incremental value per channel.
18 min read8 chapters
Read guideGuides & Playbooks
The playbooks behind
the platform
The frameworks Cresva's agents run on, published as open playbooks. Read the methodology, then let the AI execute it.
Forecasting
Forecasting Ad Performance: From Guesswork to 91% Accuracy
How AI forecasting models learn from cross-brand patterns to predict CPA, ROAS, and revenue before you spend a dollar.
14 min6 chapters
Felix
Strategy
Budget Allocation Across Meta, Google, and TikTok
A framework for distributing spend based on incremental ROAS, creative fatigue, and audience overlap.
12 min5 chapters
Sam
Creative
Creative Testing at Scale: Beyond A/B
How to structure creative testing programs that find winners faster and detect fatigue before it kills performance.
15 min7 chapters
Olivia
Attribution
Incrementality Testing for DTC Brands
Geo-lift tests, holdout groups, and conversion lift studies. When to use each and how to interpret results.
16 min6 chapters
Parker
Strategy
Scaling Ad Spend Without Killing ROAS
The S-curve of ad efficiency, diminishing returns by channel, and how to find your optimal spend level.
11 min5 chapters
Sam
Forecasting
Compound Learning: Why Your AI Gets Smarter Over Time
How every marketing decision feeds back into the model, and why month 6 is dramatically better than month 1.
9 min6 chapters
Felix
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