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Creative Agent

She Predicts WinnersBefore You Spend

Olivia analyzes every visual, headline, and format. Predicts performance. Detects fatigue 5-7 days early. Explains why ads work or fail.

The Creative Blind Spot Costing You Millions

Olivia exists because creative shouldn't be the one thing you can't measure.

Creative Is the Biggest Lever You Can't Predict

Creative drives 50-70% of ad performance. Yet most brands launch ads blind, waiting weeks to learn what works. By then, budget is gone.

50-70%of performance driven by creative

Fatigue Kills ROI Silently

Your best ad peaks, then slowly dies. CPAs creep up 5% per week. By the time you notice, you've overspent by $10-20K on a fatigued creative.

5-7 daysof warning before fatigue hits

You Know WHAT Worked, Not WHY

Dashboard says Ad #47 won. But why? The color? The headline? The UGC format? Without knowing why, you can't replicate it.

Zeroexplainability in platform dashboards

Testing Is Slow and Expensive

Proper creative testing means running 10-15 variants, waiting 7-14 days, analyzing manually. Most brands test 3-4 creatives per month because that's all they can manage.

3-4creatives tested per month typical
What Olivia Sees

She Doesn't Just See Ads. She Reads Them.

Every element analyzed. Every pattern tracked. Insights specific to YOUR audience.

Visual Elements

Color palette & contrastHigh-contrast CTAs outperform by 23% for your audience
Composition & focal pointLeft-weighted compositions drive 18% higher attention
Product visibilityProduct-first frames get 2.1x higher hook rates in UGC

Copy & Messaging

Headline hooksQuestion-based hooks outperform statements by 31%
Value proposition clarityBenefit-first copy beats feature-first by 44% for your brand
CTA strengthUrgency CTAs declining. Social proof CTAs rising 15% monthly

Format & Structure

Video length & pacing15-22 second videos optimal. Drop-off spikes at 8 seconds
UGC vs polishedUGC outperforming studio content 2.4x on TikTok, 1.3x on Meta
Static vs motionCarousel outperforming single image by 37% in retargeting

She Sees Fatigue Before You Feel It

5-7 days of warning. Enough time to swap, refresh, or reallocate before damage hits.

Day 1-7Peak

Creative launches strong. CTR high, CPA low. This is the honeymoon.

Day 8-14Plateau

Frequency climbing. Click-through steady but engagement dipping. Most brands notice nothing.

Day 15-18Olivia Alerts

Olivia detects decay pattern. Flags the creative. Recommends refresh or replacement 5-7 days before the crash.

Day 22+Fatigue

Without Olivia, this is where brands finally notice. CPA up 30-50%. $10-20K already wasted on a dying creative.

How Olivia Works

Analyze. Predict. Alert. Learn. Every creative makes her smarter.

01

Analyze Everything

Every ad, every element. Visuals, copy, format, placement, audience pairing. Olivia breaks each creative into 30+ measurable signals.

Dana feeds her clean performance data. No noise.

02

Predict Performance

Before you launch a new creative, Olivia scores it against your historical winners. She tells you expected CTR, CPA range, and likely lifespan.

Predictions calibrated to YOUR audience, not industry averages.

03

Detect Fatigue Early

Olivia monitors live creatives for decay patterns. When she spots the signals, she alerts you 5-7 days before the performance cliff.

Dex delivers the alert. You act before damage compounds.

04

Learn and Compound

Every creative Olivia analyzes sharpens her next prediction. She builds a creative DNA profile unique to your brand over time.

Month 1 insights are good. Month 6 insights are uncanny.

What Olivia Delivers

From prediction to explanation to action. Creative intelligence that compounds.

Pre-Launch Scoring

Upload a creative before launching. Olivia predicts CTR, CPA range, and expected lifespan against your benchmarks.

Fatigue Alerts

5-7 days before a creative crashes. Enough time to swap or refresh without burning budget on a dying ad.

Creative DNA Reports

What visual elements, copy patterns, and formats work specifically for YOUR brand and audience. Not generic best practices.

Winner/Loser Explanations

Not just 'this ad won.' WHY it won. Which elements drove performance so you can replicate success intentionally.

Format Recommendations

Static vs video vs carousel vs UGC. Olivia knows which format performs best for each platform, audience, and funnel stage.

Refresh Briefs

When a creative fatigues, Olivia generates a brief for the refresh. Keep what's working, change what's not.

The Pattern-Spotter Who Sees What Makes Ads Click

Who Olivia Is

Olivia is obsessed with understanding WHY certain creatives work. She analyzes thousands of ads to find the hidden patterns that separate winners from losers.

She'll watch the same 3-second hook 47 times, analyzing micro-expressions and color shifts. "The eye movement at 0.8 seconds is why this converts."

Fears

Missing a pattern that could have saved a campaign. Watching someone test a creative she already knew would fail.

Dreams

To predict creative performance before a single dollar is spent. To make "let's just test it" obsolete.

The Moment That Changed Everything

A brand spent $200K testing 47 creatives. Only 3 performed. Olivia analyzed them after and realized: she could have predicted the winners in 10 minutes. The pattern was obvious. That's when she understood: her job isn't analyzing results. It's preventing waste before it happens.

Collaborates With

Parkervalidates predictions with real data
Felixincorporates creative performance into forecasts
Danafeeds her the raw creative data

Before Olivia vs After Olivia

Before Olivia
After Olivia
Launch ads blind, hope they work
Pre-launch scoring predicts winners
Fatigue caught 2-3 weeks late
5-7 day early warning before crash
Know WHAT won, not WHY
Element-level explanations
3-4 creatives tested per month
Every creative scored instantly
Generic creative best practices
Insights specific to your audience
Creative team guesses on refreshes
Data-driven refresh briefs
30+
Signals analyzed per creative
visual, copy, format, placement
5-7 days
Fatigue early warning
before performance cliff
50-70%
Of performance is creative
the biggest lever you have
Weekly
Creative DNA refines
compound learning applied

Questions About Olivia

Olivia analyzes and predicts. She doesn't generate images or videos. She tells you what to make, why it'll work, and when to refresh. Think creative director, not designer.

Upload your creative before launching. Olivia compares its elements against your historical performance data. She scores expected CTR, CPA range, and estimated creative lifespan. Accuracy improves as she learns more about your audience.

Static images, video, carousel, UGC, and story/reel formats across Meta, Google, and TikTok. She analyzes both the creative assets and their performance data by platform and placement.

Olivia typically provides 5-7 days of warning before a significant performance drop. Accuracy improves over time as she learns your brand's specific fatigue patterns. Some brands see fatigue signals even earlier.

Constantly. Parker validates whether creative changes actually drove incremental revenue. Felix incorporates creative performance into forecasts. Dana feeds her the raw creative data.

See Olivia Score Your Creatives

30-min demo with your ads. Bring your top performers and watch Olivia explain why they work.

Connects in 5 min
First insights in 24 hrs
10,000+ ads analyzed