Find the Margin Killers Fast
See which products drain budget and which print money. AI that learns your catalog economics and identifies your top 20% profit drivers automatically.
Large Catalogs Have a Visibility Problem
Campaign-level metrics hide product-level truth. Your top-line ROAS could look healthy while individual SKUs quietly drain your margins.
Can't optimize 1000+ SKUs manually
Your team physically cannot analyze performance at the product level across Meta, Google, and TikTok. Top-line ROAS hides product-level disasters.
Hidden losers buried in portfolio
20% of your catalog is quietly burning budget with negative or near-zero margin after ad costs. They're invisible in campaign-level reporting.
Ad spend spread too thin
Budget allocated by campaign, not by product profitability. Your best products are underfunded while losers consume equal or more spend.
Seasonal SKU shifts caught too late
Product performance changes seasonally, but you discover shifts weeks after they happen. Summer bestsellers get winter budgets.
Four Agents That Learn Your Catalog
Product-level intelligence that no human team can maintain manually across thousands of SKUs.
Dana
Data IntelligenceBuilds a unified product-level performance layer across all ad platforms and Shopify. Every SKU gets a profitability score factoring in ad costs, margins, and return rates.
- Product-level profitability across all platforms
- Identifies top 20% profit drivers and bottom 20% margin killers
- Unified SKU performance data from Meta, Google, TikTok, Shopify
- Tracks product-level trends over time
Parker
Performance & AttributionShows true incremental ROAS at the product level. Which SKUs actually earn their ad spend vs. which would sell organically anyway.
- Product-level incremental attribution
- Separates organic demand from ad-driven purchases
- Identifies products where ads have zero incremental lift
- De-biases platform reporting per SKU
Sam
Scenario PlanningModel what happens if you cut spend on bottom SKUs and reinvest in top performers. Simulate catalog strategy shifts before committing.
- Simulate budget reallocation across product tiers
- Model the impact of cutting low-margin SKU promotion
- Test new product launch spend scenarios
- Compare strategies with projected margin impact
Dex
Delivery & AlertsCatches product-level anomalies automatically. Alerts when a top performer starts declining or a loser starts consuming disproportionate budget.
- Product performance anomaly detection
- Alerts when SKU profitability drops below threshold
- Auto-generated product tier reports to Slack and Sheets
- Weekly catalog health summaries
Also includes Felix (forecasting), Maya (memory), and Olivia (creative) — meet all 7 agents →
Your Catalog Performance, Transformed
Campaign-level ROAS hides product truth. No idea which SKUs are margin-positive after ad costs.
Dana scores every SKU. Top 20% profit drivers and bottom 20% margin killers identified automatically.
Spend spread evenly or by campaign. Best products underfunded, losers over-funded.
Sam models reallocation to top performers. Projected margin impact before spending.
Discover product performance shifts in monthly reviews. Weeks of wasted spend.
Dex catches SKU-level anomalies in real-time. Alerts before budget burns.
Platform ROAS at campaign level. No idea which product conversions are truly incremental.
Parker shows incremental lift per SKU. Stop paying to advertise products that sell organically.
Catalog Metrics That Move
Frequently Asked Questions
Dana builds a unified product-level data layer across all ad platforms and Shopify, scoring every SKU by profitability after ad costs. Works with catalogs of 1000+ SKUs without manual tagging or configuration.
Yes. Parker's incrementality modeling shows which SKUs have genuine ad-driven lift vs. products that sell organically regardless of ad spend. Stop paying to advertise products that don't need it.
The system learns your catalog's seasonal patterns over time. Dex catches performance shifts in real-time and alerts you when a product tier changes, rather than waiting for monthly reviews.
Sam lets you simulate budget shifts across product tiers. Model what happens if you cut spend on bottom 20% SKUs and reinvest in top performers, with projected margin impact.
Connect Shopify, Meta, Google, TikTok in ~5 minutes. First product-level profitability scores within 48 hours. Full catalog intelligence compounds over 90 days.
See It Learn Your Catalog
30-min demo with your catalog data. Live.