Parker
True DTC Attribution
Parker
True DTC Attribution
Shows real incremental ROAS for every DTC channel. Cuts through platform inflation to show what actually drives Shopify orders.
AI that learns your unit economics. True incrementality. Forecasts that sharpen monthly.
Revenue is up, margins are down. You're scaling on broken data from platforms that inflate their own numbers.
You 2x spend and ROAS drops 40%. No marginal ROAS curves. No idea where diminishing returns begin.
Meta says $400K. Google says $250K. Shopify shows $500K total revenue. Someone's double-counting.
By the time you notice Q4 trends, competitors already ramped. Last year's spreadsheets don't capture this year's dynamics.
Acquisition costs up 20-30% YoY. Without LTV projections per channel, you can't tell which customers are actually profitable.
AI that learns your unit economics, seasonality, and audience patterns.
True DTC Attribution
True DTC Attribution
Shows real incremental ROAS for every DTC channel. Cuts through platform inflation to show what actually drives Shopify orders.
Revenue Forecasting
Revenue Forecasting
Revenue, AOV, and ROAS forecasting that learns your DTC seasonality. Shopify-native data integration.
Budget Scenario Planning
Budget Scenario Planning
Test spend increases, channel shifts, and new platform entry with your Shopify and ad data. Risk-free.
Delivery & DTC Alerts
Delivery & DTC Alerts
Auto-reports to Slack or Sheets. Catches performance anomalies, inventory issues, and CAC spikes in real-time.
DTC brands also benefit from Maya (memory), Dana (unified data), and Olivia (creative intelligence) - meet all 7 agents
What changes when AI learns your DTC brand.
Platform ROAS inflated 20-60%. Can't reconcile with Shopify.
Parker: true incremental ROAS, reconciled with Shopify revenue.
Spreadsheet projections +-25-40% off. Seasonal blindspots.
Felix: +-8% accuracy after 90 days. Learns your seasonality.
2x spend, ROAS drops 40%. No marginal return curves.
Sam: model any scaling scenario risk-free before committing.
Caught at Friday review. $5-10K wasted by then.
Dex: real-time alerts. Catch issues in hours, not days.
$15-30K to test TikTok. 3-6 months for signal.
Sam: model TikTok outcomes from cross-platform data instantly.
AI agents learn your unit economics and attribution patterns. Test budget scenarios risk-free, get true incremental ROAS, and forecast revenue with 91%+ accuracy.
Yes, connects in minutes via OAuth. Pulls order data, revenue, AOV, and customer data. Combined with Meta, Google, TikTok for unified DTC intelligence.
Cresva's AI compounds. It learns your brand's specific patterns and gets more accurate weekly. Static dashboards show you the same output on day 1 and day 365. Cresva improves from 78% to 91% to 95%+.
Yes. Parker separates incremental from non-incremental conversions. DTC brands typically discover 15-35% of attributed revenue is non-incremental.
Connect Shopify, Meta, Google, TikTok in ~5 minutes. First insights in 48 hours. 91%+ forecast accuracy within 90 days.
30-min demo with your Shopify data. Live.