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For Executives

Defend Budget at the Board Table

Prove true marketing contribution. Board-ready reports, auto-generated. Forecasts your CFO trusts.

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Board-ready in 48 hoursLearns your reporting preferences91%+ forecast accuracy

The Board Doesn't Trust Marketing Numbers

Not because marketing isn't working. Platforms report what makes them look good. Marketing is the easiest budget to cut because it's hardest to prove.

Platform numbers don't match the P&L

Meta says $1.2M. Google says $800K. P&L shows $1.4M total. Platforms over-count and overlap 40-60%.

40-60%revenue overlap across platforms

Reporting takes days, not minutes

8-12 hours weekly pulling data from four platforms into slides. By presentation day, the data is stale.

8-12 hrsweekly reporting overhead

Can't prove incrementality

Board asks: 'What revenue did marketing actually create?' Platform ROAS can't answer this. Without incrementality proof, budget talks become negotiations.

20-40%of attributed revenue typically non-incremental

Forecasts don't hold up under scrutiny

Linear projections miss seasonality and competitive shifts. When forecasts are ±25-40% off, the board loses confidence in marketing.

±25-40%typical forecast variance with spreadsheets
Your Executive Intelligence

Four Agents for Board-Ready Intelligence

AI that learns what your board cares about and delivers it automatically.

Dex

Delivery & Reporting

Automates board-ready reports to Slack or Sheets. Learns which metrics leadership cares about and formats accordingly.

What it does
  • Auto-generated weekly/monthly executive reports
  • Learns your preferred metrics and format over time
  • Delivers to Slack, Google Sheets, or email
  • Catches anomalies and alerts before they compound
The learning advantage

After 4 weeks, Dex learns your board priorities: blended CAC, marketing contribution ratio, forecast variance. Leads with those automatically.

Felix

Forecast Intelligence

Revenue forecasting the CFO can trust. ±8% accuracy vs. ±25-40% from spreadsheets. Learns your seasonality and dynamics.

What it does
  • Revenue forecasting by channel, campaign, and total marketing
  • Accuracy improves 78% → 91% → 95%+ over 6 months
  • Confidence intervals, not just point estimates
  • Quarterly planning scenarios with projected revenue impact
The learning advantage

Next-quarter projections with confidence intervals narrow enough for board allocation decisions, typically ±8% after 90 days.

Parker

Performance & Attribution

The truth-teller. Separates incremental conversions from organic. De-biases attribution across all platforms so you can defend budget with real numbers.

What it does
  • True incremental impact, not platform self-reporting
  • De-biases attribution across Meta, Google, TikTok
  • Channel-level incremental revenue for budget justification
  • Catches platforms taking credit for existing demand
The learning advantage

Within 60 days, Parker reveals marketing's true incremental contribution is 15-30% different from platform-reported numbers.

Maya

Memory & Context

Perfect recall across every conversation, decision, and constraint. Remembers what the board asked last quarter, why you paused TikTok.

What it does
  • Perfect recall of all past decisions and constraints
  • Connects context you forgot was relevant
  • Remembers board preferences and reporting history
  • Builds living history of your business
The learning advantage

Maya flags: 'Board asked about TikTok ROI last quarter. You tested in August, CAC hit $72 above the $65 cap. Here's how numbers changed since.'

Executives also benefit from Sam (scenario planning), Dana (unified data), and Olivia (creative intelligence) - meet all 7 agents →

What Your Board Actually Wants to See

Not 47 slides of platform screenshots. Six metrics that answer the question: "Is marketing earning its budget?"

Marketing Contribution Ratio

True incremental revenue from marketing / total revenue. The number that proves marketing's seat at the table.

Blended CAC Trend

Customer acquisition cost across all channels, weighted by true incrementality. Tracked monthly to show efficiency gains.

Forecast vs. Actual

Rolling accuracy score that improves over time. Shows the board marketing can predict outcomes, building trust for bigger asks.

Budget Utilization vs. Plan

Actual spend vs. planned allocation with real-time reforecast when conditions change. No surprises at quarter end.

Channel Incrementality Stack

Each channel's true incremental contribution ranked. Budget conversations driven by data, not opinions.

Strategic Alerts

Performance shifts worth executive attention. Not every CPM spike, only patterns that require strategic decisions.

Your Quarter, Transformed

What changes when intelligence learns your business, not just reads your dashboards.

Board Reporting
Without Cresva

8-12 hrs/week assembling slides from 4 platforms. Data stale by presentation day.

With Cresva

Dex auto-generates reports with metrics your board cares about. Delivered weekly, always current.

Revenue Attribution
Without Cresva

Platforms claim 2-3x more revenue than the P&L shows. No defensible answer when CFO pushes back.

With Cresva

Parker shows true incremental contribution. Numbers reconcile with the P&L. CFO gets the answer they need.

Budget Forecasting
Without Cresva

Linear projections from last quarter. ±25-40% variance. Board loses confidence in marketing's predictions.

With Cresva

Felix learns your patterns. ±8% variance after 90 days. Confidence intervals included for transparency.

Budget Planning
Without Cresva

Annual planning based on gut feel and historical averages. No way to model 'what if' scenarios.

With Cresva

Sam models unlimited scenarios. See projected revenue impact of budget shifts before committing.

Strategic Decisions
Without Cresva

React to monthly performance reviews. Trends spotted weeks after they started.

With Cresva

Maya recalls past patterns and connects context proactively. You see trends through the lens of your full decision history.

Frequently Asked Questions

Parker uses incrementality modeling to separate marketing-driven revenue from organic. Combined with Dex's auto-reports, CMOs present accurate contribution metrics without manual work.

Dex learns your preferred metrics and format, auto-generates to Slack or Sheets. Covers marketing contribution, blended CAC, channel ROAS, forecast accuracy, and budget utilization.

Felix reaches ~91% within 90 days, 95%+ over 6 months. Revenue forecasts within ±8% of actuals, reliable for board presentations and quarterly planning.

Yes. Parker separates marketing-driven conversions from organic. See true marketing contribution ratio, incremental revenue per channel, and real CAC aligned with the P&L.

Connects to ad platforms and Shopify in 5 minutes. First insights within 48 hours. Board-ready reporting in the first week. 91%+ forecast accuracy within 90 days.

Related Solutions

See the Executive View

30-min demo with your data. Board-ready intelligence, live.

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Connects in 5 min
First insights in 24 hrs
78% → 91% accuracy