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New collection spend cannibalizes core. Attribution that knows the difference.
Revenue forecast 90 days ahead. Store sales counted net of refunds. Creative fatigue read from each creative's own click-through.
Each phase wants a different spend shape. Felix models the calendar from your historical drop data; Sam tests the choreography before you commit budget. Same total budget, different total revenue captured. Exact ramp depends on your category and drop cadence.
Four reasons fashion math doesn't survive collection cycles.
Drops, markdowns, returns, and seasonal swings all break standard attribution. These four failure modes compound the further the brand scales.
Seasonal budgets are guesswork
Pre-launch, launch week, markdown, inter-season. Each phase needs different spend; the team works from last year's spreadsheet against this year's market.
New collection spend cannibalizes core
Push new arrivals on Meta; the dashboard can't tell whether the lift was incremental or stole from existing customer purchases.
Returns destroy reported ROAS
Apparel return rates run 20 to 40 percent. Reported 3.5x ROAS becomes 2.1x net; the feedback loop takes 30 to 60 days.
Creative fatigue hits faster with trend cycles
UGC for the summer drop dies by week three. Without pattern data across seasons, every test starts at zero.
Forecast the drop. Reconcile the returns.
Felix forecasts revenue and scores it against actuals. Olivia flags creative wearing out. Sam prices budget moves against your break-even. Dana keeps the store and ad data in step.
Performance Forecaster
Felix
Forecasts revenue 90 days ahead, retrained nightly. Every prediction is scored against what actually came in, and its ranges are calibrated on that record.
Revenue forecasts scored against actuals.
Creative Strategist
Olivia
Ranks your ads on what they delivered and shows which traits the winners share. Flags a creative whose click-through fell 20% or more against its own first 7 days while frequency rose.
Fatigue read from each creative's own click-through.
Media Planner
Sam
Tests a channel budget change against Felix's forecast and your break-even from Max's Profit page before money moves. Every spend increase is checked against that break-even before it runs.
Budget moves priced against margin.
Analytics Engineer
Dana
Syncs Meta, Google, TikTok, Microsoft Ads, Shopify and GA4 on a fixed schedule and shows where platforms disagree with your store. Gaps between the platforms and the store are raised as findings.
Every source synced, every gap raised.
The other agents fill out the agents. See all of them →.
What changes.
One metric targeted by the 7-day pilot structure.
Olivia checks every creative still delivering each morning. One whose click-through fell 20% or more against its own first 7 days of delivery, while frequency rose, is flagged as wearing out.
Questions fashion teams ask
How does Cresva handle seasonal fashion marketing?
Felix forecasts revenue from your own history, with a weekly pattern and a trend refit every night, so the drops and sale windows already in your history shape the forecast. It does not change budgets on its own.
Can Cresva track attribution across collections?
Not by collection. Max's Profit page shows each product's revenue, the ad spend of the orders matched to its ads, and what the product leaves after both once its cost is set.
How does Cresva help with fashion creative testing?
Olivia ranks your ads on what they delivered, shows which traits the winners share, and flags a creative whose click-through fell 20% or more against its own first 7 days while frequency rose.
Does Cresva account for return rates in attribution?
Not in platform ROAS. Max's Profit page counts store sales net of refunds, so the profit it shows after ad spend already reflects returns.
How fast can a fashion brand get started?
Five minutes via OAuth: Shopify, Meta, Google, TikTok. The first sync and backfill start when you connect.
Fashion view not the right fit?
Ready when you are
See it work on a single drop.
Pilot connects Shopify and ad platforms in five minutes. First reconciled view once your first sync lands.
Looking for a deep dive? See Felix forecasts →, Olivia reads creative → or Sam tests scenarios →.