Skincare journeys are 30 days long. Attribution that respects the cycle.

Long consideration windows break attribution

Skincare customers research for 14 to 30 days before buying. Standard 7-day click attribution misses 40 to 60 percent of the journey.

Sample economics are invisible

Spend on a sample customer; subscription conversion lands 60 to 90 days later. By the time the math is clear, the campaign has been scaled or killed wrong.

Ingredient stories don't have consistent ROI

Retinol drives clicks. Peptides drive purchases. Hyaluronic acid generates shares but low conversion. Without ingredient-level attribution, the team optimizes vanity metrics.

Shade-match returns inflate ROAS

Foundation campaigns show strong ROAS until 15 to 25 percent of orders return as shade exchanges. The reported 3.8x is really 2.9x; the feedback loop takes 30 days.

Ranks your ads on what they delivered and shows which traits the winners share. Flags a creative whose click-through fell 20% or more against its own first 7 days while frequency rose.

Fatigue read from each creative's own click-through.

Forecasts revenue 90 days ahead, retrained nightly. Every prediction is scored against what actually came in, and its ranges are calibrated on that record.

Revenue forecasts scored against actuals.

Tests a channel budget change against Felix's forecast and your break-even from Max's Profit page before money moves. Every spend increase is checked against that break-even before it runs.

Reallocation priced before it happens.

Holds the brand's decisions, preferences, goals and constraints, with the reason each was made. Agents read it before they answer or act, and anything an agent proposes waits for an owner to confirm.

Your brand's decisions, remembered.