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Compliance limits the playbook. Optimize within the constraints.
Ads ranked on what they delivered, creative fatigue flagged, and what each platform claims reconciled against your store's orders.
Four ways wellness math needs a longer view.
Wellness brands face restricted ad categories, compliance-limited claims, and customers who need 30 to 60 days to feel results. Standard tools don't price these realities.
Ad restrictions make testing expensive
Health and wellness face stricter review, longer approval cycles, and category-level throttling. Every creative variation costs more to test.
Compliant messaging limits the playbook
The claims that convert best often get rejected. The team is stuck testing approved angles blindly, with no data on which compliant messages actually drive revenue.
Results take time, attribution doesn't wait
Probiotic customer needs 30 to 60 days to feel results before committing. First-order ROAS says the campaign doesn't work; six months of subscription revenue says it does.
New Year spikes mask real demand
January resolution traffic drives a 3 to 5x revenue spike; 60 percent of those customers churn by March. Q1 looks great, Q2 reveals reality.
Credit what customers spend over time. Optimize within compliance.
Felix forecasts revenue. Maya holds the wellness brand memory. Olivia flags creative wearing out. Parker reconciles paid credit against your store.
Performance Forecaster
Felix
Forecasts revenue 90 days ahead, retrained nightly. Every prediction is scored against what actually came in, and its ranges are calibrated on that record.
Revenue forecasts scored against actuals.
Account Lead
Maya
Holds the brand's decisions, preferences, goals and constraints, with the reason each was made. Agents read it before they answer or act, and anything an agent proposes waits for an owner to confirm.
Your brand's decisions, remembered.
Creative Strategist
Olivia
Ranks your ads on what they delivered and shows which traits the winners share. Flags a creative whose click-through fell 20% or more against its own first 7 days while frequency rose.
Fatigue read from each creative's own click-through.
Attribution Analyst
Parker
Reconciles what Meta, Google and TikTok claim against the Shopify sales each one's links brought in, every morning. The gap is reported in money. Weighs each channel by what its new customers spent by day 180, not only by their first order.
Debiased ROAS, reconciled to Shopify.
The other agents fill out the agents. See all of them →.
What changes.
One metric targeted by the 7-day pilot structure.
Olivia checks every creative still delivering each morning. One whose click-through fell 20% or more against its own first 7 days of delivery, while frequency rose, is flagged as wearing out.
Privacy and platform posture for wellness brands.
What Cresva ingests, how it logs, and how it connects to your ad platforms. Foundation for wellness-specific compliance workflows on the roadmap.
Privacy & Access Logging
Cresva's analytical layer ingests platform metrics, not customer health records. PII scrubbed from logs. Audit log retains administrative access events. Aggregated patterns only.
Memory Layer Foundation
Maya retains decision history, agent reasoning, and approved campaign language across the team. Foundation for compliance audit trails as wellness-specific workflows are added.
Scoped Platform Access
Ad platform connections use scoped OAuth, with write access requested only on the platforms agents act on. Every change an agent makes is recorded in an audit log, and by default you approve it before it runs. Revoke access anytime.
Questions wellness brands ask
How does Cresva handle health & wellness compliance?
Cresva does not review claims for compliance. Olivia ranks the ads you run on what they delivered and shows which traits the winners share.
How does Cresva handle New Year resolution spikes?
Felix forecasts revenue and scores every forecast against what actually came in. It does not yet tell you which January customers will stay.
Does Cresva work with restricted ad categories?
Yes. Cresva connects via standard OAuth and works with whatever campaigns are running. The intelligence helps maximize ROAS within approved campaigns rather than bypass platform policies.
How fast can a wellness brand get started?
Five minutes via OAuth: Shopify, Meta, Google, TikTok. The first sync and backfill start when you connect.
Wellness view not the right fit?
Ready when you are
See your creative ranked on your data.
Pilot connects Shopify and ad platforms in five minutes. First insights once your first sync lands.
Looking for a deep dive? See Olivia reads creative →, Felix forecasts → or Parker debiases →.