Founding partner seats open.Founding partners: ten seats for Shopify agencies, by application.
Apply
First-order ROAS hides subscription value. Acquire the subscribers who reorder.
F&B economics live in month four through twelve. Revenue forecast ahead, every product's profit after its cost, and platform claims checked against your store.
Four reasons F&B math needs the subscription view.
F&B brands live and die on repeat purchase. The dashboard sees first orders. The economics happen in months three through twelve.
First-order ROAS hides subscription economics
Trial box shows 0.6x ROAS; 38 percent convert to monthly subscribers. Platform attribution sees the first transaction; the actual unit economics happen later.
Churn eats growth before it shows
Acquire 500 in January; by March, 180 churn silently. Month-over-month growth looks flat while acquisition quality dipped six weeks ago.
Seasonal flavor spikes distort baseline
Pumpkin spice drives a 3x Q4 spike. The forecast treats it as growth and predicts a January crash that's actually just normalization.
Bundle and variety pack economics are opaque
Single SKUs, bundles, variety packs all attribute the same way despite different margins, repeat rates, and customer profiles.
Forecast the revenue. Deliver it where you work.
Felix forecasts revenue. Maya holds the brand's decisions. Olivia flags creative wearing out. Dex delivers it where the team works.
Performance Forecaster
Felix
Forecasts revenue 90 days ahead, retrained nightly. Every prediction is scored against what actually came in, and its ranges are calibrated on that record.
Revenue forecasts scored against actuals.
Account Lead
Maya
Holds the brand's decisions, preferences, goals and constraints, with the reason each was made. Agents read it before they answer or act, and anything an agent proposes waits for an owner to confirm.
Your brand's decisions, remembered.
Creative Strategist
Olivia
Ranks your ads on what they delivered and shows which traits the winners share. Flags a creative whose click-through fell 20% or more against its own first 7 days while frequency rose.
Fatigue read from each creative's own click-through.
Reporting Manager
Dex
Sends the Daily briefing and the Weekly receipt by email and Slack, every figure in the brand's own currency. Anomalies arrive in the Daily briefing each morning; weekly recaps land Monday morning.
Briefing and receipt, sent where the team works.
The other agents fill out the agents. See all of them →.
What changes.
One metric targeted by the 7-day pilot structure.
Each forecast is recorded before the period it covers, then compared with what actually happened. A miss is analyzed for cause and fed back into the model.
Questions F&B teams ask
How does Cresva handle subscription and replenishment brands?
Felix forecasts revenue and scores every forecast against what came in. Parker reconciles what each platform claims against your Shopify orders every morning.
Can Cresva track trial-to-subscription conversion?
Not as a journey. Parker reconciles each campaign's claimed purchases against your Shopify orders every morning, so campaigns are judged on orders the store recorded.
How does Cresva handle seasonal F&B demand?
Felix fits a weekly pattern and a trend on your own history every night and scores every forecast against what came in. It does not change budgets on its own.
Does Cresva differentiate bundle vs single-SKU economics?
Max's Profit page shows each product, bundles and variety packs included, with its revenue, its margin once its cost is set, and the ad spend of the orders matched to its ads.
How fast can an F&B brand get started?
Five minutes via OAuth: Shopify, Meta, Google, TikTok. The first sync and backfill start when you connect.
F&B view not the right fit?
Ready when you are
See reconciled attribution on your data.
Pilot connects Shopify and ad platforms in five minutes. First reconciled view once your first sync lands.
Looking for a deep dive? See Felix forecasts →, Maya remembers → or Olivia reads creative →.