How does the Budget Optimizer work?

Enter your monthly ad budget, current platform split (Meta, Google, TikTok), industry category, and optimization goal. Sam (our AI) runs scenario analysis against category benchmarks and generates 3 optimized allocation scenarios with expected lift and confidence ranges.

What platforms does the optimizer support?

The Budget Optimizer currently supports Meta (Facebook/Instagram), Google (Search/Display/YouTube), and TikTok. These three platforms represent the majority of paid social and search advertising spend for ecommerce brands.

How accurate are the lift projections?

Lift projections are based on aggregated performance benchmarks from thousands of ecommerce campaigns. We provide P10-P90 confidence ranges so you understand the range of likely outcomes. Actual results depend on creative quality, targeting, and market conditions.

What optimization goals can I choose?

You can optimize for: Maximize ROAS (return on ad spend), Lower CPA (cost per acquisition), Scale Revenue (growth-focused), or Improve Efficiency (balanced approach). Each goal produces different recommended allocations.

Why does category matter for budget allocation?

Different product categories perform differently across platforms. Beauty brands often see strong TikTok performance, electronics convert better on Google, and fashion benefits from Meta's visual formats. Category selection helps Sam apply relevant benchmarks.

What is scenario analysis?

Sam generates 3 different allocation scenarios: a recommended optimal split, a conservative low-risk option, and an aggressive high-upside option. Each scenario shows expected lift, confidence level, and risk rating so you can choose based on your risk tolerance.

Ad budget optimizer

Find your optimal Meta, Google & TikTok allocation before you spend.

Monthly Ad Budget *

Minimum $1,000 monthly spend

Current Budget Split

60%

30%

Meta 60%Google 30%TikTok 10%

Meta60%

Google30%

TikTok10%