How does the Media Mix Planner work?

Enter your revenue target, unit economics, and business context. Sam (our AI strategist) generates a full growth plan with 3 scenarios, tactical mandates, and a downloadable PPTX deck. Connect your Meta ad account for mathematical S-curve optimization based on your real campaign data.

What platforms does the optimizer support?

The Budget Optimizer currently supports Meta (Facebook/Instagram), Google (Search/Display/YouTube), and TikTok. These three platforms represent the majority of paid social and search advertising spend for ecommerce brands.

How accurate are the lift projections?

Quick mode generates AI-powered strategic guidance based on your unit economics and industry context. Connected mode uses mathematical S-curve optimization on your real campaign data with confidence intervals. Actual results depend on creative quality, targeting, and market conditions.

What optimization goals can I choose?

You can optimize for: Maximize ROAS (return on ad spend), Lower CPA (cost per acquisition), Scale Revenue (growth-focused), or Improve Efficiency (balanced approach). Each goal produces different recommended allocations.

Why does category matter for budget allocation?

Different product categories perform differently across platforms. Beauty brands often see strong TikTok performance, electronics convert better on Google, and fashion benefits from Meta's visual formats. Category selection helps Sam apply relevant benchmarks.

What is scenario analysis?

Sam generates 3 different allocation scenarios: a recommended optimal split, a conservative low-risk option, and an aggressive high-upside option. Each scenario shows expected lift, confidence level, and risk rating so you can choose based on your risk tolerance.

Strategic media mix planner

The full media plan a Head of Growth delivers - in 30 seconds.

Business Basics

Brand Name

Currency

Revenue Target *

Planning Period

Category *

Growth Stage

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