Beardbrand

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  89/100

  5 of 12 schema types present, llms.txt present

  Paste-ready fixes (7)

  WebSite schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Your Site Name",
    "url": "https://yoursite.com",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://yoursite.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  }
  </script>

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  Brand schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Brand",
    "name": "Your Brand Name",
    "logo": "https://yoursite.com/brand-logo.png"
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

• Tracking & Pixels

  Dex

  65/100

  0 of 3 pixels visible in page source, 5 issues

  This check reads static HTML only. Server-side tagging signals are present (Shopify Web Pixels (sandboxed)). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • Google Ads / GA4 not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • No consent management detected
  • No tracking pixels detected on page

• Catalogue

  Parker

  73 products, 110 variants, 47 collections

  Listed price range 10 to 140, median 39 (store currency)

  • 9 of 73 product listings (12%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.
  • 22 variants have no SKU, which blocks feed-level reconciliation.

• Landing Page

  Dex

  66/100

  1 h1, 0 calls to action, 0 trust signals

  • No recognisable call-to-action text in any link or button above the fold markup.
  • No shipping, returns, guarantee, rating or press signals found in visible copy.
  • 3 of 26 images have no alt text.

  From the visual pass

  • Add customer testimonials or reviews to increase trust.
  • Include a clear call-to-action button near the headline to guide user action.
  • Provide more detailed product descriptions or benefits to enhance clarity.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  45/100
  Measured

  Checked chatgpt and claude and gemini across 12 answers. Not checked: perplexity.

  • perplexity: not reached on this run
  The 4 questions we asked

  • “What are the best beard care products?”
  • “Best beard care products for men”
  • “What are the best hair styling products?”
  • “Who makes the best colognes?”

  These questions were built from your own catalogue: product types, product titles, tags and your median price. None of them name your brand, so a mention means an assistant surfaced you unprompted.

  Also recommended: Hanz de Fuko Claymation, Beard Oil, Jack Black Beard Oil, Beard Balm, Beard Shampoo and Conditioner, Professor Fuzzworthy's Beard Shampoo

  • Beardbrand appeared in 5 of 12 answers (42%) across 3 assistants.
  • Best placement was position 3 in a ranked list.
  • Also named: Hanz de Fuko Claymation, Beard Oil, Jack Black Beard Oil, Beard Balm, Beard Shampoo and Conditioner.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex

  • Your robots.txt blocks 1 assistant crawler that fetch pages to ANSWER a shopper's question, not to train a model: Amazonbot. Amazon's assistant cannot read your store.