Boll & Branch

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  85/100

  3 of 6 schema types present, llms.txt present

  Paste-ready fixes (9)

  Product schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Your Product Name",
    "description": "Product description here",
    "image": "https://yoursite.com/product-image.jpg",
    "brand": { "@type": "Brand", "name": "Your Brand" },
    "offers": {
      "@type": "Offer",
      "price": "29.99",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://yoursite.com/product"
    }
  }
  </script>

  BreadcrumbList schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://yoursite.com" },
      { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://yoursite.com/products" }
    ]
  }
  </script>

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  AggregateRating schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Product Name",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "reviewCount": "127"
    }
  }
  </script>

  Offer schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "price": "29.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition"
  }
  </script>

  Brand schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Brand",
    "name": "Your Brand Name",
    "logo": "https://yoursite.com/brand-logo.png"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

• Tracking & Pixels

  Dex

  68/100

  0 of 3 pixels visible in page source, 5 issues

  This check reads static HTML only. A GTM container is present (GTM-5D6CT5S). A consent platform is present (OneTrust). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • Google Ads / GA4 not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • GTM noscript fallback missing
  • No tracking pixels detected on page

• Catalogue

  Parker

  1000 products, 2791 variants, 882 collections

  Listed price range 1 to 1624.4, median 295.2 (store currency)

  • We read 1000 of the 2082 products your store publishes, so the catalogue findings below cover that subset rather than everything you sell.
  • 114 of 1000 products have no image. AI shopping agents and Google Shopping both drop imageless items.
  • 15 products have an empty product_type. Feed taxonomy falls back to guesswork downstream.
  • 208 of 1000 product listings (21%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.
  • 184 variants have no SKU, which blocks feed-level reconciliation.

• Landing Page

  Dex

  64/100

  0 h1, 0 calls to action, 0 trust signals

  • No <h1> on the page. Both crawlers and AI agents use it as the page's primary claim.
  • No recognisable call-to-action text in any link or button above the fold markup.
  • No shipping, returns, guarantee, rating or press signals found in visible copy.

  From the visual pass

  • Reduce the number of elements in the top banner to minimize distraction.
  • Enhance the visibility of the 'Shop Cooling Bedding' button by using a contrasting color.
  • Simplify the navigation bar to focus on primary categories for easier navigation.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  92/100
  Measured

  Checked chatgpt and claude and gemini across 6 answers. Not checked: perplexity.

  • perplexity: not reached on this run
  The 2 questions we asked

  • “What are the best organic bedding sets?”
  • “Best bedding sets under $275”

  These questions were built from your own catalogue: product types, product titles, tags and your median price. None of them name your brand, so a mention means an assistant surfaced you unprompted.

  Also recommended: Price, Coyuchi, Avocado, Parachute, Under the Canopy, Parachute Percale Sheet Set

  • Boll & Branch appeared in 6 of 6 answers (100%) across 3 assistants.
  • Best placement was position 2 in a ranked list.
  • Also named: Price, Coyuchi, Avocado, Parachute, Under the Canopy.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex