Brooklinen

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  85/100

  2 of 6 schema types present, llms.txt present

  Paste-ready fixes (10)

  Product schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Your Product Name",
    "description": "Product description here",
    "image": "https://yoursite.com/product-image.jpg",
    "brand": { "@type": "Brand", "name": "Your Brand" },
    "offers": {
      "@type": "Offer",
      "price": "29.99",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://yoursite.com/product"
    }
  }
  </script>

  BreadcrumbList schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://yoursite.com" },
      { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://yoursite.com/products" }
    ]
  }
  </script>

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  AggregateRating schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Product Name",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "reviewCount": "127"
    }
  }
  </script>

  Offer schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "price": "29.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition"
  }
  </script>

  Brand schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Brand",
    "name": "Your Brand Name",
    "logo": "https://yoursite.com/brand-logo.png"
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

• Tracking & Pixels

  Dex

  91/100

  1 of 3 pixels visible in page source, 3 issues

  This check reads static HTML only. A GTM container is present (gtm-suite). A consent platform is present (OneTrust). Server-side tagging signals are present (first-party GTM loader path; Shopify Web Pixels (sandboxed); Elevar / Stape server-side; consent-gated deferred loader). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • GTM noscript fallback missing

• Catalogue

  Parker

  Not measured

  This store looks like Shopify, but we did not get a product list back from its public catalogue endpoint on this run, so the catalogue checks were skipped.

• Landing Page

  Dex

  83/100

  2 h1, 2 calls to action, 3 trust signals

  • 2 <h1> elements. Multiple top-level headings dilute what the page is about.
  • 4 of 37 images have no alt text.
  • 30 external scripts. Each one is a blocking third-party dependency on first paint.
  • The HTML document alone is 1522kb before any assets load.

  From the visual pass

  • Add a brief description or bullet points below the headline to quickly convey key benefits.
  • Ensure the call-to-action button is more prominent by using a contrasting color.
  • Include customer reviews or testimonials to enhance trust and credibility.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  Not measured

  Your catalogue was not readable, so these were generic "home" questions rather than questions about your products. We are not reporting a visibility score from them: an assistant not naming you in a generic category answer says nothing about your brand.

  We only report a visibility score when at least 2 assistants and 4 answers come back. This run did not reach that, so the gap is in our measurement, not a finding about your brand.

  • perplexity: not reached on this run
  The 4 questions we asked

  • “What are the best bedding brands?”
  • “Best cookware brands for home cooks”
  • “Which candle brands are worth it?”
  • “Best affordable furniture brands online”

  No product catalogue was readable for this store, so these questions are generic "home" category questions rather than questions about your actual products. Treat the result as directional only.

  Also recommended: Le Creuset, Lodge, IKEA, Parachute, Boll & Branch, Coyuchi

  • Your catalogue was not readable, so these were generic "home" questions rather than questions about your products. We are not reporting a visibility score from them: an assistant not naming you in a generic category answer says nothing about your brand.
  • Brooklinen did appear in 3 of the 12 answers we did get, so it is not invisible; we just cannot score it from this run.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex