Chomps

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  92/100

  6 of 12 schema types present, llms.txt present

  • No BreadcrumbList on https://chomps.com/products/smoky-bbq-beef-chomplings, so agents cannot place the product in your site hierarchy.
  Paste-ready fixes (6)

  WebSite schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Your Site Name",
    "url": "https://yoursite.com",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://yoursite.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  }
  </script>

  BreadcrumbList schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://yoursite.com" },
      { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://yoursite.com/products" }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

• Tracking & Pixels

  Dex

  71/100

  0 of 3 pixels visible in page source, 4 issues

  This check reads static HTML only. A GTM container is present (GTM-N7D94ZL). A consent platform is present (OneTrust). Server-side tagging signals are present (Shopify Web Pixels (sandboxed)). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • Google Ads / GA4 not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • No tracking pixels detected on page

• Catalogue

  Parker

  149 products, 334 variants, 29 collections

  Listed price range 5 to 200, median 50 (store currency)

  • Your store publishes that it ships to US only. An AI assistant answering a shopping question for a buyer anywhere else cannot route them to you, and it does not have to guess this: the restriction is in your storefront metadata where any agent can read it.
  • Prices are published in USD (${{amount}}), which is the currency an agent will quote to a shopper.
  • 2 of 149 products have no image. AI shopping agents and Google Shopping both drop imageless items.
  • 110 of 149 products (74%) have a description under 100 characters, against a catalogue median of 0. That is below what agent product matching needs to tell one of your SKUs from another.
  • 95 products have an empty product_type. Feed taxonomy falls back to guesswork downstream.
  • 33 of 149 product listings (22%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.

• Landing Page

  Dex

  88/100

  1 h1, 3 calls to action, 1 trust signals

  Our screenshot service was rate limited by the CDN in front of this site, so the visual pass did not run. This is a limit on our vendor's shared addresses, not a setting on your store, and it often clears on a later run. Every HTML-level finding below is unaffected.

  • 2 of 166 images have no alt text.
  • 33 external scripts. Each one is a blocking third-party dependency on first paint.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  19/100
  Measured

  Checked chatgpt and claude and gemini across 6 answers. Not checked: perplexity.

  • perplexity: not reached on this run
  The 2 questions we asked

  • “What are the best snacks?”
  • “Best snacks under $30”

  These questions came from your catalogue but it carried few descriptive signals, so they are broader than ideal.

  Also recommended: Kind Bars, Blue Diamond Almonds, Savory Snacks, 1. SkinnyPop Popcorn, Sweet Snacks, 4. KIND Bars

  • Chomps appeared in 1 of 6 answers (17%) across 3 assistants.
  • Best placement was position 5 in a ranked list.
  • Also named: Kind Bars, Blue Diamond Almonds, Savory Snacks, 1. SkinnyPop Popcorn, Sweet Snacks.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex