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Growth audit

Cloud7

cloud7.de

Run 2 August 2026, today

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Agent readability
81/100
Tracking hygiene
68/100
Landing page
72/100
AI visibility
Not measured

The headline

25 of your 322 product listings (8%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.

What is costing you right now

  • 25 of your 322 product listings (8%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.
  • 107 products carry no tags, so collection and filter logic cannot reach them. This limits discoverability and may prevent customers from finding products through search or navigation.
  • No BreadcrumbList on product pages means agents cannot place the product in your site hierarchy, which can affect how well your products are understood by AI systems and search engines.

Fix this week

  • Remove or update the 25 dead listings to ensure that all products recommended by assistants are available for purchase.
  • Add relevant tags to the 107 products that currently lack them to improve discoverability through search and navigation.

How AI assistants see you

Not measured

Your catalogue was not readable, so these were generic "pets" questions rather than questions about your products. We are not reporting a visibility score from them: an assistant not naming you in a generic category answer says nothing about your brand.

We only report a visibility score when at least 2 assistants and 4 answers come back. This run did not reach that, so the gap is in our measurement, not a finding about your brand.

  • perplexity: not reached on this run

This could not be measured on this run. Assistants checked were chatgpt, claude, and gemini. Perplexity was not checked. Our measurement gap means we cannot report a visibility score from them.

What we could not check

  • Live Ads: Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

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Every check, in full

  • AI Readiness

    Dex

    81/100

    4 of 12 schema types present, llms.txt present

    • No BreadcrumbList on https://cloud7.de/products/y-sicherheitsgeschirr-aktiv-khaki-grey, so agents cannot place the product in your site hierarchy.
    Paste-ready fixes (8)
    BreadcrumbList schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "BreadcrumbList",
      "itemListElement": [
        { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://yoursite.com" },
        { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://yoursite.com/products" }
      ]
    }
    </script>
    FAQPage schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "Your question here?",
          "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
        }
      ]
    }
    </script>
    Review schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Review",
      "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
      "author": { "@type": "Person", "name": "Customer Name" },
      "reviewBody": "Review text here"
    }
    </script>
    AggregateRating schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Product",
      "name": "Product Name",
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.5",
        "reviewCount": "127"
      }
    }
    </script>
    Brand schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Brand",
      "name": "Your Brand Name",
      "logo": "https://yoursite.com/brand-logo.png"
    }
    </script>
    LocalBusiness schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "LocalBusiness",
      "name": "Your Business",
      "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
      "telephone": "+1-555-555-5555"
    }
    </script>
    HowTo schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "HowTo",
      "name": "How to do something",
      "step": [
        { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
        { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
      ]
    }
    </script>
    Article schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Article",
      "headline": "Article Title",
      "author": { "@type": "Person", "name": "Author Name" },
      "datePublished": "2024-01-01",
      "image": "https://yoursite.com/article-image.jpg"
    }
    </script>
  • Tracking & Pixels

    Dex

    68/100

    0 of 3 pixels visible in page source, 5 issues

    This check reads static HTML only. A GTM container is present (GTM-KLXP74X4). A consent platform is present (Cookiebot). Server-side tagging signals are present (Shopify Web Pixels (sandboxed); consent-gated deferred loader). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

    • Meta Pixel not visible in static HTML
    • Google Ads / GA4 not visible in static HTML
    • TikTok Pixel not visible in static HTML
    • GTM noscript fallback missing
    • No tracking pixels detected on page
  • Catalogue

    Parker

    322 products, 1204 variants, 185 collections

    Listed price range 6 to 420, median 90 (store currency)

    • Prices are published in EUR ({{amount_with_comma_separator}} €), which is the currency an agent will quote to a shopper.
    • 6 products have an empty product_type. Feed taxonomy falls back to guesswork downstream.
    • 107 products carry no tags, so collection and filter logic cannot reach them.
    • 25 of 322 product listings (8%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.
  • Landing Page

    Dex

    72/100

    1 h1, 1 calls to action, 0 trust signals

    • No shipping, returns, guarantee, rating or press signals found in visible copy.
    • 2 of 197 images have no alt text.
    • 28 external scripts. Each one is a blocking third-party dependency on first paint.
    • The HTML document alone is 1270kb before any assets load.

    From the visual pass

    • Reduce the size of the pop-up or make it less intrusive to improve user experience.
    • Ensure the background image does not distract from the main content or call to action.
    • Add a clear call-to-action button on the main page to guide user interaction.
  • Live Ads

    Maya

    Not measured

    Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

  • AI Visibility

    Maya

    Not measured

    Your catalogue was not readable, so these were generic "pets" questions rather than questions about your products. We are not reporting a visibility score from them: an assistant not naming you in a generic category answer says nothing about your brand.

    We only report a visibility score when at least 2 assistants and 4 answers come back. This run did not reach that, so the gap is in our measurement, not a finding about your brand.

    • perplexity: not reached on this run
    The 4 questions we asked
    • What are the best dog food brands?
    • Best cat litter brands
    • Which dog treat brands are healthiest?
    • Best pet supplement brands

    No product catalogue was readable for this store, so these questions are generic "pets" category questions rather than questions about your actual products. Treat the result as directional only.

    Also recommended: Good, Royal Canin, Hill's Science Diet, Purina Pro Plan, Orijen, World's Best Cat Litter

    • Your catalogue was not readable, so these were generic "pets" questions rather than questions about your products. We are not reporting a visibility score from them: an assistant not naming you in a generic category answer says nothing about your brand.
    • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.
  • Agent Access

    Dex

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This report contains no revenue forecast, no spend recommendation and no dollar projection.

6 of 7 checks completed in 23.9s, served from a cached run.

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