Cuts Clothing

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  75/100

  5 of 12 schema types present, llms.txt missing

  Paste-ready fixes (8)

  WebSite schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Your Site Name",
    "url": "https://yoursite.com",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://yoursite.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  }
  </script>

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  AggregateRating schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Product Name",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "reviewCount": "127"
    }
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

  Missing meta tagsCopy

  <meta property="og:image" content="https://yoursite.com/og-image.jpg" />
  <meta name="twitter:card" content="summary_large_image" />

• Tracking & Pixels

  Dex

  68/100

  0 of 3 pixels visible in page source, 5 issues

  This check reads static HTML only. A GTM container is present (GTM-MH6NHVPD). A consent platform is present (TrustArc). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • Google Ads / GA4 not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • GTM noscript fallback missing
  • No tracking pixels detected on page

• Catalogue

  Parker

  419 products, 2277 variants, 514 collections

  Listed price range 22 to 658, median 68 (store currency)

  • Prices are published in USD (<span class="money">${{amount}}</span>), which is the currency an agent will quote to a shopper.
  • 16 products have an empty product_type. Feed taxonomy falls back to guesswork downstream.
  • 28 of 419 product listings (7%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.
  • 93% of variants carry a compare-at price, so most of the catalogue reads as permanently discounted.
  • 20 variants have no SKU, which blocks feed-level reconciliation.

• Landing Page

  Dex

  61/100

  0 h1, 0 calls to action, 0 trust signals

  • No <h1> on the page. Both crawlers and AI agents use it as the page's primary claim.
  • No recognisable call-to-action text in any link or button above the fold markup.
  • No shipping, returns, guarantee, rating or press signals found in visible copy.

  From the visual pass

  • Add a brief description or bullet points to highlight key benefits or features of the sale.
  • Include trust signals such as customer reviews or security badges near the email input.
  • Provide a more compelling call-to-action by specifying what happens after clicking 'Continue'.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  0/100
  Measured

  Checked chatgpt and claude and gemini across 12 answers. Not checked: perplexity.

  • perplexity: not reached on this run
  The 4 questions we asked

  • “What are the best cotton t-shirts?”
  • “Best t-shirts for hot weather”
  • “Which brands make organic t-shirts?”
  • “Best t-shirts for everyday wear”

  These questions were built from your own catalogue: product types, product titles, tags and your median price. None of them name your brand, so a mention means an assistant surfaced you unprompted.

  Also recommended: Price, Uniqlo Supima Cotton T-Shirts, Everlane Organic Cotton Crew, Pact, Organic Basics, Thought Clothing

  • Cuts Clothing was not named in any of the 12 answers from 3 assistants. We asked "What are the best cotton t-shirts?", "Best t-shirts for hot weather", "Which brands make organic t-shirts?", "Best t-shirts for everyday wear".
  • The assistants named these instead: Price, Uniqlo Supima Cotton T-Shirts, Everlane Organic Cotton Crew, Pact, Organic Basics.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex