Death Wish Coffee

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  86/100

  6 of 12 schema types present, llms.txt present

  Paste-ready fixes (6)

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  AggregateRating schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Product Name",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "reviewCount": "127"
    }
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

• Tracking & Pixels

  Dex

  65/100

  0 of 3 pixels visible in page source, 5 issues

  This check reads static HTML only. A GTM container is present (GTM-WS7HLL9). Server-side tagging signals are present (Shopify Web Pixels (sandboxed)). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • Google Ads / GA4 not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • No consent management detected
  • No tracking pixels detected on page

• Catalogue

  Parker

  141 products, 404 variants, 124 collections

  Listed price range 5 to 119.99, median 34 (store currency)

  • Prices are published in USD (${{amount}}), which is the currency an agent will quote to a shopper.
  • 1 products have an empty product_type. Feed taxonomy falls back to guesswork downstream.
  • 1 products carry no tags, so collection and filter logic cannot reach them.
  • 3 of 141 product listings (2%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.

• Landing Page

  Dex

  80/100

  1 h1, 3 calls to action, 1 trust signals

  • 2 of 131 images have no alt text.
  • 32 external scripts. Each one is a blocking third-party dependency on first paint.

  From the visual pass

  • Improve the visibility of the 'NEW ARRIVALS' section by adding more contrast or spacing.
  • Add customer reviews or testimonials to enhance trustworthiness.
  • Simplify the navigation bar to reduce potential decision fatigue.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  65/100
  Measured

  Checked chatgpt and claude and gemini across 6 answers. Not checked: perplexity.

  • perplexity: not reached on this run
  The 2 questions we asked

  • “What are the best organic coffee beans?”
  • “Best coffee beans under $40”

  These questions were built from your own catalogue: product types, product titles, tags and your median price. None of them name your brand, so a mention means an assistant surfaced you unprompted.

  Also recommended: Flavor Profile, Kicking Horse Coffee, Equal Exchange, Stumptown Coffee Roasters, Lavazza Organic Tierra!, Allegro Coffee

  • Death Wish Coffee appeared in 4 of 6 answers (67%) across 3 assistants.
  • Best placement was position 2 in a ranked list.
  • Also named: Flavor Profile, Kicking Horse Coffee, Equal Exchange, Stumptown Coffee Roasters, Lavazza Organic Tierra!.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex