OLIPOP

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  69/100

  5 of 12 schema types present, llms.txt present

  • Product schema on https://drinkolipop.com/products/classic-soda-variety-pack is incomplete: Missing fields: offers.
  • No BreadcrumbList on https://drinkolipop.com/products/classic-soda-variety-pack, so agents cannot place the product in your site hierarchy.
  Paste-ready fixes (7)

  BreadcrumbList schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://yoursite.com" },
      { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://yoursite.com/products" }
    ]
  }
  </script>

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  AggregateRating schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Product Name",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "reviewCount": "127"
    }
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

• Tracking & Pixels

  Dex

  88/100

  1 of 3 pixels visible in page source, 3 issues

  This check reads static HTML only. A GTM container is present (gtm-suite, GTM-THWRVT4). A consent platform is present (CookieYes). Server-side tagging signals are present (Shopify Web Pixels (sandboxed); Elevar / Stape server-side; consent-gated deferred loader). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • Multiple GTM containers detected

• Catalogue

  Parker

  51 products, 133 variants, 26 collections

  Listed price range 9.5 to 100, median 35.99 (store currency)

  • Your store publishes that it ships to US only. An AI assistant answering a shopping question for a buyer anywhere else cannot route them to you, and it does not have to guess this: the restriction is in your storefront metadata where any agent can read it.
  • Prices are published in USD (${{amount}}), which is the currency an agent will quote to a shopper.
  • 8 products carry no tags, so collection and filter logic cannot reach them.
  • 78 variants have no SKU, which blocks feed-level reconciliation.

• Landing Page

  Dex

  84/100

  1 h1, 2 calls to action, 1 trust signals

  • 5 of 138 images have no alt text.
  • 40 external scripts. Each one is a blocking third-party dependency on first paint.
  • The HTML document alone is 903kb before any assets load.

  From the visual pass

  • Add more detailed product benefits or features near the headline for better clarity.
  • Include customer testimonials or reviews to enhance trust.
  • Ensure the cookie consent message is less intrusive to improve user experience.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  Not measured

  Your catalogue was not readable, so these were generic "food" questions rather than questions about your products. We are not reporting a visibility score from them: an assistant not naming you in a generic category answer says nothing about your brand.

  We only report a visibility score when at least 2 assistants and 4 answers come back. This run did not reach that, so the gap is in our measurement, not a finding about your brand.

  • perplexity: not reached on this run
  The 4 questions we asked

  • “What are the best coffee subscription brands?”
  • “Best healthy snack brands”
  • “Which hot sauce brands do you recommend?”
  • “Best olive oil brands”

  No product catalogue was readable for this store, so these questions are generic "food" category questions rather than questions about your actual products. Treat the result as directional only.

  Also recommended: Cholula, RXBAR, Larabar, Blue Diamond Almonds, Sahale Snacks, Bare Snacks

  • Your catalogue was not readable, so these were generic "food" questions rather than questions about your products. We are not reporting a visibility score from them: an assistant not naming you in a generic category answer says nothing about your brand.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex