Fable

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  78/100

  5 of 12 schema types present, llms.txt present

  • No Organization schema on your homepage, so agents have no machine-readable statement of who you are.
  Paste-ready fixes (7)

  Organization schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Your Company Name",
    "url": "https://yoursite.com",
    "logo": "https://yoursite.com/logo.png",
    "sameAs": ["https://twitter.com/yourhandle", "https://linkedin.com/company/yourcompany"]
  }
  </script>

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  AggregateRating schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Product Name",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "reviewCount": "127"
    }
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

• Tracking & Pixels

  Dex

  65/100

  0 of 3 pixels visible in page source, 5 issues

  This check reads static HTML only. Server-side tagging signals are present (Shopify Web Pixels (sandboxed)). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • Google Ads / GA4 not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • No consent management detected
  • No tracking pixels detected on page

• Catalogue

  Parker

  68 products, 398 variants, 45 collections

  Listed price range 0.99 to 2999, median 49 (store currency)

  • 24 products have an empty product_type. Feed taxonomy falls back to guesswork downstream.
  • 5 of 68 product listings (7%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.

• Landing Page

  Dex

  88/100

  2 h1, 2 calls to action, 2 trust signals

  Our screenshot service was rate limited by the CDN in front of this site, so the visual pass did not run. This is a limit on our vendor's shared addresses, not a setting on your store, and it often clears on a later run. Every HTML-level finding below is unaffected.

  • 2 <h1> elements. Multiple top-level headings dilute what the page is about.
  • 2 of 7 images have no alt text.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  0/100
  Measured

  Checked chatgpt and claude and gemini across 6 answers. Not checked: perplexity.

  • perplexity: not reached on this run
  The 2 questions we asked

  • “What are the best organic candles?”
  • “Best candles under $40”

  These questions were built from your own catalogue: product types, product titles, tags and your median price. None of them name your brand, so a mention means an assistant surfaced you unprompted.

  Also recommended: Coconut, P.F. Candle Co, Keap Candles, Bee's Wrap, Mrs. Meyer's Clean Day, Brooklyn Candle Studio

  • Fable was not named in any of the 6 answers from 3 assistants. We asked "What are the best organic candles?", "Best candles under $40".
  • The assistants named these instead: Coconut, P.F. Candle Co, Keap Candles, Bee's Wrap, Mrs. Meyer's Clean Day.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex