Found My Animal

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  92/100

  7 of 12 schema types present, llms.txt present

  • AggregateRating schema is incomplete: Missing fields: reviewCount
  Paste-ready fixes (5)

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

• Tracking & Pixels

  Dex

  91/100

  2 of 3 pixels visible in page source, 2 issues

  This check reads static HTML only. A GTM container is present (GTM-PJBX9PLV). Server-side tagging signals are present (first-party GTM loader path; Shopify Web Pixels (sandboxed)). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • TikTok Pixel not visible in static HTML
  • No consent management detected

• Catalogue

  Parker

  951 products, 3223 variants, 78 collections

  Listed price range 1 to 489, median 62 (store currency)

  • 39 of 951 products have no image. AI shopping agents and Google Shopping both drop imageless items.
  • 50 products have an empty product_type. Feed taxonomy falls back to guesswork downstream.
  • 290 products carry no tags, so collection and filter logic cannot reach them.
  • 173 of 951 product listings (18%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.
  • 1 variants are titled as retired SKUs ("Old SKU" and similar) but are still in your public catalogue feed, where agents and comparison engines will read them.
  • 829 variants have no SKU, which blocks feed-level reconciliation.

• Landing Page

  Dex

  69/100

  0 h1, 0 calls to action, 2 trust signals

  Our screenshot service was rate limited by the CDN in front of this site, so the visual pass did not run. This is a limit on our vendor's shared addresses, not a setting on your store, and it often clears on a later run. Every HTML-level finding below is unaffected.

  • No <h1> on the page. Both crawlers and AI agents use it as the page's primary claim.
  • No recognisable call-to-action text in any link or button above the fold markup.
  • 2 of 624 images have no alt text.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  0/100
  Measured

  Checked chatgpt and claude and gemini across 12 answers. Not checked: perplexity.

  • perplexity: not reached on this run
  The 4 questions we asked

  • “What are the best cotton sweatshirts?”
  • “Best sweatshirts for lounging at home”
  • “Which brands make machine washable sweatshirts?”
  • “Best sweatshirts for cold weather”

  These questions were built from your own catalogue: product types, product titles, tags and your median price. None of them name your brand, so a mention means an assistant surfaced you unprompted.

  Also recommended: Champion Reverse Weave Sweatshirt, Champion, Uniqlo, Patagonia, Durable, Great

  • Found My Animal was not named in any of the 12 answers from 3 assistants. We asked "What are the best cotton sweatshirts?", "Best sweatshirts for lounging at home", "Which brands make machine washable sweatshirts?", "Best sweatshirts for cold weather".
  • The assistants named these instead: Champion Reverse Weave Sweatshirt, Champion, Uniqlo, Patagonia, Durable.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex