Our Place

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  86/100

  6 of 12 schema types present, llms.txt present

  Paste-ready fixes (6)

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  AggregateRating schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Product Name",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "reviewCount": "127"
    }
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

• Tracking & Pixels

  Dex

  94/100

  1 of 3 pixels visible in page source, 2 issues

  This check reads static HTML only. A GTM container is present (GTM-M4L487H). A consent platform is present (OneTrust). Server-side tagging signals are present (first-party GTM loader path; Shopify Web Pixels (sandboxed); consent-gated deferred loader). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • TikTok Pixel not visible in static HTML

• Catalogue

  Parker

  129 products, 648 variants, 133 collections

  Listed price range 11.99 to 749.95, median 124.95 (store currency)

  • 93 of 129 products (72%) have a description under 100 characters, against a catalogue median of 55. That is below what agent product matching needs to tell one of your SKUs from another.
  • 17 products have an empty product_type. Feed taxonomy falls back to guesswork downstream.
  • 5 products carry no tags, so collection and filter logic cannot reach them.
  • 3 of 129 product listings (2%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.
  • 52% of variants carry a compare-at price, so most of the catalogue reads as permanently discounted.
  • 14 variants have no SKU, which blocks feed-level reconciliation.

• Landing Page

  Dex

  88/100

  1 h1, 2 calls to action, 1 trust signals

  Our screenshot service was rate limited by the CDN in front of this site, so the visual pass did not run. This is a limit on our vendor's shared addresses, not a setting on your store, and it often clears on a later run. Every HTML-level finding below is unaffected.

  • 29 external scripts. Each one is a blocking third-party dependency on first paint.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  0/100
  Measured

  Checked chatgpt and claude and gemini across 6 answers. Not checked: perplexity.

  • perplexity: not reached on this run
  The 2 questions we asked

  • “What are the best cookware sets?”
  • “Best cookware sets under $250”

  These questions came from your catalogue but it carried few descriptive signals, so they are broader than ideal.

  Also recommended: Calphalon Classic Stainless Steel, GreenPan Valencia Pro Ceramic, My top pick, Cuisinart MCP-12N, Caraway Home Cookware Set, Buying Advice Summary

  • Our Place was not named in any of the 6 answers from 3 assistants. We asked "What are the best cookware sets?", "Best cookware sets under $250".
  • The assistants named these instead: Calphalon Classic Stainless Steel, GreenPan Valencia Pro Ceramic, My top pick, Cuisinart MCP-12N, Caraway Home Cookware Set.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex