Function of Beauty

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  40/100

  1 of 12 schema types present, llms.txt present

  • No Product schema on https://functionofbeauty.com/products/coily-hair-gentle-shampoo, so an agent has to guess your product details from page text rather than read them.
  • No BreadcrumbList on https://functionofbeauty.com/products/coily-hair-gentle-shampoo, so agents cannot place the product in your site hierarchy.
  • Organization schema is incomplete: Found as microdata, but JSON-LD is preferred for AI agents
  Paste-ready fixes (11)

  Product schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Your Product Name",
    "description": "Product description here",
    "image": "https://yoursite.com/product-image.jpg",
    "brand": { "@type": "Brand", "name": "Your Brand" },
    "offers": {
      "@type": "Offer",
      "price": "29.99",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://yoursite.com/product"
    }
  }
  </script>

  WebSite schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Your Site Name",
    "url": "https://yoursite.com",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://yoursite.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  }
  </script>

  BreadcrumbList schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://yoursite.com" },
      { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://yoursite.com/products" }
    ]
  }
  </script>

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  AggregateRating schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Product Name",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "reviewCount": "127"
    }
  }
  </script>

  Offer schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "price": "29.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition"
  }
  </script>

  Brand schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Brand",
    "name": "Your Brand Name",
    "logo": "https://yoursite.com/brand-logo.png"
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

• Tracking & Pixels

  Dex

  65/100

  0 of 3 pixels visible in page source, 5 issues

  This check reads static HTML only. A GTM container is present (GTM-5VDHCDS4, gtm-track). A consent platform is present (Osano). Server-side tagging signals are present (Shopify Web Pixels (sandboxed)). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • Google Ads / GA4 not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • Multiple GTM containers detected
  • No tracking pixels detected on page

• Catalogue

  Parker

  39 products, 199 variants, 34 collections

  Listed price range 9 to 195.3, median 64.99 (store currency)

  • Prices are published in USD (${{amount}}), which is the currency an agent will quote to a shopper.
  • 14 products have an empty product_type. Feed taxonomy falls back to guesswork downstream.
  • 3 products carry no tags, so collection and filter logic cannot reach them.
  • 1 variants are titled as retired SKUs ("Old SKU" and similar) but are still in your public catalogue feed, where agents and comparison engines will read them.

• Landing Page

  Dex

  82/100

  2 h1, 2 calls to action, 1 trust signals

  Our screenshot service was rate limited by the CDN in front of this site, so the visual pass did not run. This is a limit on our vendor's shared addresses, not a setting on your store, and it often clears on a later run. Every HTML-level finding below is unaffected.

  • 2 <h1> elements. Multiple top-level headings dilute what the page is about.
  • 1 of 15 images have no alt text.
  • 28 external scripts. Each one is a blocking third-party dependency on first paint.
  • The HTML document alone is 887kb before any assets load.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  0/100
  Measured

  Checked chatgpt and claude and gemini across 12 answers. Not checked: perplexity.

  • perplexity: not reached on this run
  The 4 questions we asked

  • “What are the best shampoos?”
  • “Best shampoos for thin hair”
  • “Best shampoos for thick hair”
  • “Best shampoos under $25”

  These questions came from your catalogue but it carried few descriptive signals, so they are broader than ideal.

  Also recommended: Sulfate-free, Contains, Adds, Great, Moroccanoil Moisture Repair Shampoo, Works

  • Function of Beauty was not named in any of the 12 answers from 3 assistants. We asked "What are the best shampoos?", "Best shampoos for thin hair", "Best shampoos for thick hair", "Best shampoos under $25".
  • The assistants named these instead: Sulfate-free, Contains, Adds, Great, Moroccanoil Moisture Repair Shampoo.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex

  • On https://functionofbeauty.com/products/coily-hair-gentle-shampoo, title, availability, product_schema are not present in the page's HTML before any JavaScript runs. Most AI crawlers do not execute JavaScript, so an assistant reading this page does not get that detail.