Graza

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  71/100

  6 of 12 schema types present, llms.txt present

  • Incomplete Open Graph tags, so AI and social surfaces cannot preview your pages reliably.
  • No BreadcrumbList on https://graza.co/products/drizzle-refill-1-can, so agents cannot place the product in your site hierarchy.
  • AggregateRating schema is incomplete: Missing fields: reviewCount
  Paste-ready fixes (7)

  BreadcrumbList schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://yoursite.com" },
      { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://yoursite.com/products" }
    ]
  }
  </script>

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

  Missing meta tagsCopy

  <meta property="og:title" content="Your Page Title" />
  <meta property="og:description" content="Your page description (50-160 chars)" />
  <meta property="og:type" content="website" />
  <meta name="twitter:card" content="summary_large_image" />

• Tracking & Pixels

  Dex

  59/100

  0 of 3 pixels visible in page source, 6 issues

  This check reads static HTML only. A GTM container is present (gtm-suite, GTM-TXPWZKL). Server-side tagging signals are present (Shopify Web Pixels (sandboxed); Elevar / Stape server-side). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • Google Ads / GA4 not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • Multiple GTM containers detected
  • No consent management detected
  • No tracking pixels detected on page

• Catalogue

  Parker

  102 products, 179 variants, 16 collections

  Listed price range 4.99 to 288, median 51 (store currency)

  • 6 of 102 products have no image. AI shopping agents and Google Shopping both drop imageless items.
  • 47 of 102 products (46%) have a description under 100 characters, against a catalogue median of 147. That is below what agent product matching needs to tell one of your SKUs from another.
  • 25 products have an empty product_type. Feed taxonomy falls back to guesswork downstream.
  • 32 products carry no tags, so collection and filter logic cannot reach them.
  • 21 of 102 product listings (21%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.
  • 4 variants have no SKU, which blocks feed-level reconciliation.

• Landing Page

  Dex

  72/100

  2 h1, 2 calls to action, 0 trust signals

  • 2 <h1> elements. Multiple top-level headings dilute what the page is about.
  • No shipping, returns, guarantee, rating or press signals found in visible copy.

  From the visual pass

  • Improve the clarity of the background image to better showcase the product.
  • Enhance the contrast between the text and background for better readability.
  • Add customer testimonials or reviews to build more trust.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  0/100
  Measured

  Checked chatgpt and claude and gemini across 6 answers. Not checked: perplexity.

  • perplexity: not reached on this run
  The 2 questions we asked

  • “What are the best olive oils?”
  • “Best olive oils under $50”

  These questions came from your catalogue but it carried few descriptive signals, so they are broader than ideal.

  Also recommended: Notes, 3. Cobram Estate, 4. Brightland, 5. Kosterina, 6. Lucini Italia, Pro Tips

  • Graza was not named in any of the 6 answers from 3 assistants. We asked "What are the best olive oils?", "Best olive oils under $50".
  • The assistants named these instead: Notes, 3. Cobram Estate, 4. Brightland, 5. Kosterina, 6. Lucini Italia.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex