Great Jones

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  55/100

  2 of 12 schema types present, llms.txt present

  • Product schema on https://greatjonesgoods.com/products/lamson-knife-8inch is incomplete: Missing fields: description, offers.
  • Your Product schema on https://greatjonesgoods.com/products/lamson-knife-8inch carries no offers block, so price and availability are not machine readable.
  • No BreadcrumbList on https://greatjonesgoods.com/products/lamson-knife-8inch, so agents cannot place the product in your site hierarchy.
  Paste-ready fixes (11)

  WebSite schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Your Site Name",
    "url": "https://yoursite.com",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://yoursite.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  }
  </script>

  BreadcrumbList schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://yoursite.com" },
      { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://yoursite.com/products" }
    ]
  }
  </script>

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  AggregateRating schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Product Name",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "reviewCount": "127"
    }
  }
  </script>

  Offer schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "price": "29.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition"
  }
  </script>

  Brand schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Brand",
    "name": "Your Brand Name",
    "logo": "https://yoursite.com/brand-logo.png"
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

  Missing meta tagsCopy

  <meta name="description" content="Your page description (50-160 chars)" />

• Tracking & Pixels

  Dex

  65/100

  0 of 3 pixels visible in page source, 5 issues

  This check reads static HTML only. Server-side tagging signals are present (Shopify Web Pixels (sandboxed)). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • Google Ads / GA4 not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • No consent management detected
  • No tracking pixels detected on page

• Catalogue

  Parker

  68 products, 354 variants, 117 collections

  Listed price range 15 to 565, median 90 (store currency)

  • Your store publishes that it ships to US only. An AI assistant answering a shopping question for a buyer anywhere else cannot route them to you, and it does not have to guess this: the restriction is in your storefront metadata where any agent can read it.
  • Prices are published in USD (${{amount}}), which is the currency an agent will quote to a shopper.
  • 1 of 68 products have no image. AI shopping agents and Google Shopping both drop imageless items.
  • 4 products have an empty product_type. Feed taxonomy falls back to guesswork downstream.
  • 30 products carry no tags, so collection and filter logic cannot reach them.
  • 13 of 68 product listings (19%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.

• Landing Page

  Dex

  63/100

  0 h1, 0 calls to action, 1 trust signals

  • No <h1> on the page. Both crawlers and AI agents use it as the page's primary claim.
  • No meta description, so search and social surfaces will invent a snippet from body copy.
  • No recognisable call-to-action text in any link or button above the fold markup.
  • 6 of 203 images have no alt text.

  From the visual pass

  • Increase the size and contrast of the 'Shop Now' button for better visibility.
  • Simplify the navigation bar to reduce cognitive load and improve user experience.
  • Add customer testimonials or reviews to enhance trust and credibility.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  0/100
  Measured

  Checked chatgpt and claude and gemini across 6 answers. Not checked: perplexity.

  • perplexity: not reached on this run
  The 2 questions we asked

  • “What are the best cookware sets?”
  • “Best cookware sets under $125”

  These questions came from your catalogue but it carried few descriptive signals, so they are broader than ideal.

  Also recommended: Tramontina, My top pick, Features T-fal's Thermo-Spot, Good, Includes, Oven-safe

  • Great Jones was not named in any of the 6 answers from 3 assistants. We asked "What are the best cookware sets?", "Best cookware sets under $125".
  • The assistants named these instead: Tramontina, My top pick, Features T-fal's Thermo-Spot, Good, Includes.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex