Hedley & Bennett

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  45/100

  2 of 12 schema types present, llms.txt present

  • Product schema on https://hedleyandbennett.com/products/6-5qt-enameled-cast-iron-dutch-oven-lid-shiso-green is incomplete: Missing fields: description.
  • No Organization schema on your homepage, so agents have no machine-readable statement of who you are.
  • No canonical URL, so crawlers risk treating variants of the same page as duplicates.
  • No BreadcrumbList on https://hedleyandbennett.com/products/6-5qt-enameled-cast-iron-dutch-oven-lid-shiso-green, so agents cannot place the product in your site hierarchy.
  Paste-ready fixes (11)

  Organization schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Your Company Name",
    "url": "https://yoursite.com",
    "logo": "https://yoursite.com/logo.png",
    "sameAs": ["https://twitter.com/yourhandle", "https://linkedin.com/company/yourcompany"]
  }
  </script>

  WebSite schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Your Site Name",
    "url": "https://yoursite.com",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://yoursite.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  }
  </script>

  BreadcrumbList schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://yoursite.com" },
      { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://yoursite.com/products" }
    ]
  }
  </script>

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  AggregateRating schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Product Name",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "reviewCount": "127"
    }
  }
  </script>

  Brand schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Brand",
    "name": "Your Brand Name",
    "logo": "https://yoursite.com/brand-logo.png"
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

  Missing meta tagsCopy

  <meta property="og:image" content="https://yoursite.com/og-image.jpg" />
  <link rel="canonical" href="https://yoursite.com/current-page" />

• Tracking & Pixels

  Dex

  53/100

  0 of 3 pixels visible in page source, 9 issues

  This check reads static HTML only. A GTM container is present (GTM-5HW6M84, GTM-K4GZQJC6). A consent platform is present (TrustArc). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • Google Ads / GA4 not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • Multiple GTM containers detected
  • Incomplete UTM parameters
  • Incomplete UTM parameters

• Catalogue

  Parker

  915 products, 1502 variants, 174 collections

  Listed price range 0.99 to 999.99, median 96 (store currency)

  • Your store publishes that it ships to 4 countries (AU, CA, GB, US). Assistants read this list directly, so a shopper outside it will be routed to a competitor rather than shown your products.
  • Prices are published in USD (${{amount}}), which is the currency an agent will quote to a shopper.
  • 1 products have an empty product_type. Feed taxonomy falls back to guesswork downstream.
  • 1 products carry no tags, so collection and filter logic cannot reach them.
  • 403 of 915 product listings (44%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.
  • 7 variants have no SKU, which blocks feed-level reconciliation.

• Landing Page

  Dex

  75/100

  2 h1, 3 calls to action, 0 trust signals

  • 2 <h1> elements. Multiple top-level headings dilute what the page is about.
  • No shipping, returns, guarantee, rating or press signals found in visible copy.
  • 38 of 167 images have no alt text.
  • The HTML document alone is 2740kb before any assets load.

  From the visual pass

  • Increase the prominence of the 'Shop Now' button to encourage clicks.
  • Simplify the promotional text to make it more concise and impactful.
  • Add customer reviews or testimonials to enhance trust.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  0/100
  Measured

  Checked chatgpt and claude and gemini across 6 answers. Not checked: perplexity.

  • perplexity: not reached on this run
  The 2 questions we asked

  • “What are the best natural cookware sets?”
  • “Best cookware sets under $225”

  These questions were built from your own catalogue: product types, product titles, tags and your median price. None of them name your brand, so a mention means an assistant surfaced you unprompted.

  Also recommended: 1. Caraway Cookware Set, Material, 2. GreenPan Valencia Pro, 4. Xtrema Ceramic Cookware, Price: ~$130-150, Price: ~$200-225

  • Hedley & Bennett was not named in any of the 6 answers from 3 assistants. We asked "What are the best natural cookware sets?", "Best cookware sets under $225".
  • The assistants named these instead: 1. Caraway Cookware Set, Material, 2. GreenPan Valencia Pro, 4. Xtrema Ceramic Cookware, Price: ~$130-150.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex