Incase

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  71/100

  6 of 12 schema types present, llms.txt present

  • Product schema on https://incase.com/products/arc-commuter-pack is incomplete: Missing fields: offers.
  Paste-ready fixes (7)

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  AggregateRating schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Product Name",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "reviewCount": "127"
    }
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

  Missing meta tagsCopy

  <meta property="og:image" content="https://yoursite.com/og-image.jpg" />

• Tracking & Pixels

  Dex

  85/100

  1 of 3 pixels visible in page source, 4 issues

  This check reads static HTML only. A GTM container is present (gtm-suite). A consent platform is present (TrustArc). Server-side tagging signals are present (first-party GTM loader path; Shopify Web Pixels (sandboxed); Elevar / Stape server-side). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • GTM noscript fallback missing
  • Google Consent Mode not configured

• Catalogue

  Parker

  117 products, 258 variants, 212 collections

  Listed price range 12.99 to 249.99, median 39.99 (store currency)

  • Prices are published in USD (${{amount}}), which is the currency an agent will quote to a shopper.
  • 2 products have an empty product_type. Feed taxonomy falls back to guesswork downstream.
  • 31 of 117 product listings (26%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.
  • 4 variants have no SKU, which blocks feed-level reconciliation.

• Landing Page

  Dex

  92/100

  1 h1, 5 calls to action, 3 trust signals

  Our screenshot service was rate limited by the CDN in front of this site, so the visual pass did not run. This is a limit on our vendor's shared addresses, not a setting on your store, and it often clears on a later run. Every HTML-level finding below is unaffected.

  • 29 external scripts. Each one is a blocking third-party dependency on first paint.
  • The HTML document alone is 1226kb before any assets load.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  9/100
  Measured

  Checked chatgpt and claude and gemini across 12 answers. Not checked: perplexity.

  • perplexity: not reached on this run
  The 4 questions we asked

  • “What are the best nylon bags?”
  • “Best bags for travel”
  • “Which brands make natural bags?”
  • “Best bags under $110”

  These questions were built from your own catalogue: product types, product titles, tags and your median price. None of them name your brand, so a mention means an assistant surfaced you unprompted.

  Also recommended: Perfect, Lightweight, Machine, Lifetime, Fjällräven, Patagonia

  • Incase appeared in 1 of 12 answers (8%) across 3 assistants.
  • Best placement was position 8 in a ranked list.
  • Also named: Perfect, Lightweight, Machine, Lifetime, Fjällräven.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex