Italic

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  73/100

  4 of 12 schema types present, llms.txt missing

  • No BreadcrumbList on https://italic.com/products/down-comforter-down-pillow-sateen-bedding-bundle, so agents cannot place the product in your site hierarchy.
  • schema logo returns HTTP 404, so it will not render
  Paste-ready fixes (8)

  WebSite schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Your Site Name",
    "url": "https://yoursite.com",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://yoursite.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  }
  </script>

  BreadcrumbList schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://yoursite.com" },
      { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://yoursite.com/products" }
    ]
  }
  </script>

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  AggregateRating schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Product Name",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "reviewCount": "127"
    }
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

• Tracking & Pixels

  Dex

  65/100

  0 of 3 pixels visible in page source, 5 issues

  This check reads static HTML only. A GTM container is present (GTM-W8PLLVJ). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • Google Ads / GA4 not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • No consent management detected
  • No tracking pixels detected on page

• Catalogue

  Parker

  88 products, 1340 variants, 161 collections

  Listed price range 14.4 to 1834, median 199 (store currency)

  • 4 of 88 products have no image. AI shopping agents and Google Shopping both drop imageless items.
  • 20 products have an empty product_type. Feed taxonomy falls back to guesswork downstream.
  • 8 products carry no tags, so collection and filter logic cannot reach them.
  • 18 of 88 product listings (20%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.
  • 66% of variants carry a compare-at price, so most of the catalogue reads as permanently discounted.

• Landing Page

  Dex

  72/100

  0 h1, 3 calls to action, 1 trust signals

  • No <h1> on the page. Both crawlers and AI agents use it as the page's primary claim.
  • The HTML document alone is 1882kb before any assets load.

  From the visual pass

  • Simplify the background to reduce visual clutter and improve focus on the headline.
  • Increase the contrast of the navigation links for better readability.
  • Ensure the call-to-action 'SHOP HAVANA' is more prominent and visually distinct.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  0/100
  Measured

  Checked chatgpt and claude and gemini across 6 answers. Not checked: perplexity.

  • perplexity: not reached on this run
  The 2 questions we asked

  • “What are the best bedding sets?”
  • “Best bedding sets under $110”

  These questions came from your catalogue but it carried few descriptive signals, so they are broader than ideal.

  Also recommended: Crisp, OEKO-TEX, Great, Silky, Good, Excellent

  • Italic was not named in any of the 6 answers from 3 assistants. We asked "What are the best bedding sets?", "Best bedding sets under $110".
  • The assistants named these instead: Crisp, OEKO-TEX, Great, Silky, Good.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex