Lay Lo

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  81/100

  4 of 12 schema types present, llms.txt present

  • No BreadcrumbList on https://laylopets.com/products/3-pack-superfood-dog-treats-with-koji-5-oz-per-bag-by-wild-earth, so agents cannot place the product in your site hierarchy.
  Paste-ready fixes (8)

  BreadcrumbList schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://yoursite.com" },
      { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://yoursite.com/products" }
    ]
  }
  </script>

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  AggregateRating schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Product Name",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "reviewCount": "127"
    }
  }
  </script>

  Brand schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Brand",
    "name": "Your Brand Name",
    "logo": "https://yoursite.com/brand-logo.png"
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

• Tracking & Pixels

  Dex

  82/100

  1 of 3 pixels visible in page source, 4 issues

  This check reads static HTML only. A GTM container is present (GTM-TJCP73B, GTM-TV4B4H3S). A consent platform is present (TrustArc). Server-side tagging signals are present (Shopify Web Pixels (sandboxed)). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • Multiple GTM containers detected
  • Google Consent Mode not configured

• Catalogue

  Parker

  47 products, 238 variants, 27 collections

  Listed price range 27 to 1947, median 155 (store currency)

  • Prices are published in USD (${{amount}}), which is the currency an agent will quote to a shopper.
  • 9 products have an empty product_type. Feed taxonomy falls back to guesswork downstream.
  • 4 of 47 product listings (9%) cannot be bought in any size or variant, yet they are still published and crawlable. An assistant that recommends one sends the shopper to a dead end.
  • 50% of variants carry a compare-at price, so most of the catalogue reads as permanently discounted.
  • 29 variants have no SKU, which blocks feed-level reconciliation.

• Landing Page

  Dex

  86/100

  6 h1, 6 calls to action, 3 trust signals

  Our screenshot service was rate limited by the CDN in front of this site, so the visual pass did not run. This is a limit on our vendor's shared addresses, not a setting on your store, and it often clears on a later run. Every HTML-level finding below is unaffected.

  • 6 <h1> elements. Multiple top-level headings dilute what the page is about.
  • 17 of 191 images have no alt text.
  • 28 external scripts. Each one is a blocking third-party dependency on first paint.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  Partial coverage

  Only chatgpt and claude and gemini answered (3 of 4 probes), below our threshold of 2 assistants and 4 answers, so we are not reporting a visibility score. Not reached: perplexity.

  We only report a visibility score when at least 2 assistants and 4 answers come back. This run did not reach that, so the gap is in our measurement, not a finding about your brand.

  • perplexity: not reached on this run
  The 1 question we asked

  • “What are the best dog treats?”

  These questions came from your catalogue but it carried few descriptive signals, so they are broader than ideal.

  Also recommended: Zuke's Mini Naturals, Wellness Soft Puppy Bites, Greenies Dental Treats, Merrick Power Bites, PureBites Freeze-Dried Treats, 1. Zuke's Mini Naturals

  • Only chatgpt and claude and gemini answered (3 of 4 probes), below our threshold of 2 assistants and 4 answers, so we are not reporting a visibility score. Not reached: perplexity.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex