Mid-Day Squares

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Every check, in full

• AI Readiness

  Dex

  71/100

  3 of 12 schema types present, llms.txt present

  • No Organization schema on your homepage, so agents have no machine-readable statement of who you are.
  • No BreadcrumbList on https://middaysquares.com/products/12-pack-almond-crunch, so agents cannot place the product in your site hierarchy.
  Paste-ready fixes (9)

  Organization schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Your Company Name",
    "url": "https://yoursite.com",
    "logo": "https://yoursite.com/logo.png",
    "sameAs": ["https://twitter.com/yourhandle", "https://linkedin.com/company/yourcompany"]
  }
  </script>

  BreadcrumbList schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://yoursite.com" },
      { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://yoursite.com/products" }
    ]
  }
  </script>

  FAQPage schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Your question here?",
        "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
      }
    ]
  }
  </script>

  Review schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
    "author": { "@type": "Person", "name": "Customer Name" },
    "reviewBody": "Review text here"
  }
  </script>

  AggregateRating schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Product Name",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "reviewCount": "127"
    }
  }
  </script>

  Brand schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Brand",
    "name": "Your Brand Name",
    "logo": "https://yoursite.com/brand-logo.png"
  }
  </script>

  LocalBusiness schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
    "telephone": "+1-555-555-5555"
  }
  </script>

  HowTo schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to do something",
    "step": [
      { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
      { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
    ]
  }
  </script>

  Article schemaCopy

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "author": { "@type": "Person", "name": "Author Name" },
    "datePublished": "2024-01-01",
    "image": "https://yoursite.com/article-image.jpg"
  }
  </script>

• Tracking & Pixels

  Dex

  88/100

  1 of 3 pixels visible in page source, 3 issues

  This check reads static HTML only. A GTM container is present (GTM-NZNNNV9). Server-side tagging signals are present (first-party GTM loader path; Shopify Web Pixels (sandboxed)). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

  • Meta Pixel not visible in static HTML
  • TikTok Pixel not visible in static HTML
  • No consent management detected

• Catalogue

  Parker

  7 products, 14 variants, 19 collections

  Listed price range 27.48 to 36, median 31.49 (store currency)

  • Your store publishes that it ships to 2 countries (CA, US). Assistants read this list directly, so a shopper outside it will be routed to a competitor rather than shown your products.
  • Prices are published in CAD (${{amount}}), which is the currency an agent will quote to a shopper.
  • 14 variants have no SKU, which blocks feed-level reconciliation.

• Landing Page

  Dex

  76/100

  0 h1, 2 calls to action, 0 trust signals

  Our screenshot service was rate limited by the CDN in front of this site, so the visual pass did not run. This is a limit on our vendor's shared addresses, not a setting on your store, and it often clears on a later run. Every HTML-level finding below is unaffected.

  • No <h1> on the page. Both crawlers and AI agents use it as the page's primary claim.
  • No shipping, returns, guarantee, rating or press signals found in visible copy.

• Live Ads

  Maya

  Not measured

  Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

• AI Visibility

  Maya

  Not measured

  Your catalogue was not readable, so these were generic "food" questions rather than questions about your products. We are not reporting a visibility score from them: an assistant not naming you in a generic category answer says nothing about your brand.

  We only report a visibility score when at least 2 assistants and 4 answers come back. This run did not reach that, so the gap is in our measurement, not a finding about your brand.

  • perplexity: not reached on this run
  The 4 questions we asked

  • “What are the best coffee subscription brands?”
  • “Best healthy snack brands”
  • “Which hot sauce brands do you recommend?”
  • “Best olive oil brands”

  No product catalogue was readable for this store, so these questions are generic "food" category questions rather than questions about your actual products. Treat the result as directional only.

  Also recommended: RXBAR, Larabar, Blue Diamond Almonds, Sahale Snacks, Bare Snacks, Cholula

  • Your catalogue was not readable, so these were generic "food" questions rather than questions about your products. We are not reporting a visibility score from them: an assistant not naming you in a generic category answer says nothing about your brand.
  • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.

• Agent Access

  Dex