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Growth audit

Nomad

nomadgoods.com

Run 31 July 2026, 1 day ago

What we measured

Four separate checks. There is no single overall score, because these measure different things and averaging them would hide which one needs work.

Agent readability
73/100
Tracking hygiene
71/100
Landing page
87/100
AI visibility
Not measured

The headline

The homepage of Nomadgoods.com is well-structured, scoring 87/100 for its landing page design, which includes clear calls to action and trust signals like secure checkout and star ratings.

What is costing you right now

  • 127 of your 291 listings are still in your sitemap and public product feed, so an assistant asked for a recommendation has a 44% chance of naming one that cannot be bought. This can lead to customer frustration and missed sales opportunities.
  • 81 of 181 images lack alt text, which can hinder accessibility for visually impaired users and reduce search engine optimization effectiveness.

Fix this week

  • Add alt text to the 81 images currently missing it to improve accessibility and SEO.
  • Review and update your sitemap to ensure it accurately reflects available products, reducing the chance of AI assistants recommending unavailable items.

How AI assistants see you

Not measured

Your catalogue was not readable, so these were generic "electronics" questions rather than questions about your products. We are not reporting a visibility score from them: an assistant not naming you in a generic category answer says nothing about your brand.

We only report a visibility score when at least 2 assistants and 4 answers come back. This run did not reach that, so the gap is in our measurement, not a finding about your brand.

  • perplexity: not reached on this run

AI visibility could not be measured on this run. ChatGPT, Claude, and Gemini were checked, but Perplexity was not available. The lack of a readable product catalogue meant that only generic "electronics" questions were asked, which does not reflect your brand's visibility.

What we could not check

  • Catalogue: This store looks like Shopify, but we did not get a product list back from its public catalogue endpoint on this run, so the catalogue checks were skipped.
  • Live Ads: Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

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Every check, in full

  • AI Readiness

    Dex

    73/100

    1 of 6 schema types present, llms.txt present

    Paste-ready fixes (12)
    Product schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Product",
      "name": "Your Product Name",
      "description": "Product description here",
      "image": "https://yoursite.com/product-image.jpg",
      "brand": { "@type": "Brand", "name": "Your Brand" },
      "offers": {
        "@type": "Offer",
        "price": "29.99",
        "priceCurrency": "USD",
        "availability": "https://schema.org/InStock",
        "url": "https://yoursite.com/product"
      }
    }
    </script>
    WebSite schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "WebSite",
      "name": "Your Site Name",
      "url": "https://yoursite.com",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://yoursite.com/search?q={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    }
    </script>
    BreadcrumbList schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "BreadcrumbList",
      "itemListElement": [
        { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://yoursite.com" },
        { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://yoursite.com/products" }
      ]
    }
    </script>
    FAQPage schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "Your question here?",
          "acceptedAnswer": { "@type": "Answer", "text": "Your answer here." }
        }
      ]
    }
    </script>
    Review schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Review",
      "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
      "author": { "@type": "Person", "name": "Customer Name" },
      "reviewBody": "Review text here"
    }
    </script>
    AggregateRating schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Product",
      "name": "Product Name",
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.5",
        "reviewCount": "127"
      }
    }
    </script>
    Offer schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Offer",
      "price": "29.99",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "itemCondition": "https://schema.org/NewCondition"
    }
    </script>
    Brand schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Brand",
      "name": "Your Brand Name",
      "logo": "https://yoursite.com/brand-logo.png"
    }
    </script>
    LocalBusiness schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "LocalBusiness",
      "name": "Your Business",
      "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345" },
      "telephone": "+1-555-555-5555"
    }
    </script>
    HowTo schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "HowTo",
      "name": "How to do something",
      "step": [
        { "@type": "HowToStep", "name": "Step 1", "text": "Do this first" },
        { "@type": "HowToStep", "name": "Step 2", "text": "Then do this" }
      ]
    }
    </script>
    Article schema
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Article",
      "headline": "Article Title",
      "author": { "@type": "Person", "name": "Author Name" },
      "datePublished": "2024-01-01",
      "image": "https://yoursite.com/article-image.jpg"
    }
    </script>
    Missing meta tags
    <meta name="twitter:card" content="summary_large_image" />
  • Tracking & Pixels

    Dex

    71/100

    0 of 3 pixels visible in page source, 4 issues

    This check reads static HTML only. A consent platform is present (TrustArc). Any pixel not listed as detected may still be firing through one of those, so we have not scored it as missing.

    • Meta Pixel not visible in static HTML
    • Google Ads / GA4 not visible in static HTML
    • TikTok Pixel not visible in static HTML
    • No tracking pixels detected on page
  • Catalogue

    Parker

    Not measured

    This store looks like Shopify, but we did not get a product list back from its public catalogue endpoint on this run, so the catalogue checks were skipped.

  • Landing Page

    Dex

    87/100

    1 h1, 1 calls to action, 2 trust signals

    • 81 of 181 images have no alt text.
    • The HTML document alone is 2180kb before any assets load.

    From the visual pass

    • Enhance the visibility of the promotional banner by increasing its size or changing its color.
    • Add customer reviews or testimonials to increase trust and credibility.
    • Include more detailed product information or benefits below the main headline.
  • Live Ads

    Maya

    Not measured

    Our connection to the Meta Ad Library did not return usable data on this run, so we could not read live ads. This is a gap in our measurement, not a finding about your advertising.

  • AI Visibility

    Maya

    Not measured

    Your catalogue was not readable, so these were generic "electronics" questions rather than questions about your products. We are not reporting a visibility score from them: an assistant not naming you in a generic category answer says nothing about your brand.

    We only report a visibility score when at least 2 assistants and 4 answers come back. This run did not reach that, so the gap is in our measurement, not a finding about your brand.

    • perplexity: not reached on this run
    The 4 questions we asked
    • What are the best wireless earbuds?
    • Best portable charger brands
    • Which mechanical keyboard should I buy?
    • Best budget headphones

    No product catalogue was readable for this store, so these questions are generic "electronics" category questions rather than questions about your actual products. Treat the result as directional only.

    Also recommended: Price, Great, Excellent, Comfortable, Good, Wireless

    • Your catalogue was not readable, so these were generic "electronics" questions rather than questions about your products. We are not reporting a visibility score from them: an assistant not naming you in a generic category answer says nothing about your brand.
    • perplexity could not be queried on this run, so it is excluded from the measurement rather than counted as a miss.
  • Agent Access

    Dex

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This report contains no revenue forecast, no spend recommendation and no dollar projection.

5 of 7 checks completed in 12.6s, served from a cached run.

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