Allbirds
Allbirds scores 53 for AI visibility, named in 10 of 24 answers about its own category.
AI visibility
53
- Agent readability
- 76
- Tracking
- 65
- Landing page
- 87
Ranked on AI visibility alone. The other three are reported beside it and are not added together: they measure different things in different units.
Score over time
First measured 2026-08-07. A second run is needed before there is any movement to show, and each brand is re-measured about every three weeks.
What we asked
Built from Allbirds' own public catalogue, so they are different for every brand. None of them names the brand, because a question that does guarantees a mention.
- 1What are the best wool sneakers?
- 2Which brands make carbon neutral sneakers?
- 3What are the best socks?
- 4Best sneakers under $110
- 5What are the best waterproof sneakers?
- 6Best socks under $15
What this run could detect
6 questions across 4 assistants. Because the same question goes to every assistant, those answers are not independent, so we discount them to 9.4 effective observations. The smallest rate we could reliably tell apart from zero is 27%. A rate below that would not have been distinguishable from never appearing.
On the list, or only in the answer
23 of the answers to these questions produced an actual shortlist of brands. Allbirds was on 9 of them.
Where a position is recorded, it was inferred from where the name appeared in the answer (5), numbered by the assistant (7). We do not publish an average position, because those two are not the same measurement.
Who named them
| Assistant | Answered | Named Allbirds |
|---|---|---|
| Perplexity | 6 | 2 |
| Gemini | 6 | 3 |
| ChatGPT | 6 | 3 |
| Claude | 6 | 2 |
The best wool sneakers overall are usually Allbirds Wool Runners because multiple reviews call them the top pick for comfort, versatility, and everyday wear, and they’re also described as machine washable, moisture-wicking, and odor-resistant.[1][4][5]
Coverage on this run
Measured 2026-08-07. 4 of 4 assistants responded, returning 24 answers across 24 question-and-assistant pairs. Every score on this page is scoped to those conditions, and a run that reaches too few assistants reports no score rather than a lower one.
Against its category
Allbirds ranks 1 of 11 measured fashion brands. The category median is 5.
This page carries the ranking. The schema, tracking, catalogue and landing-page findings behind the other three scores are on the report itself.
See the full audit for this store