How does the Competitor Ad Intelligence tool work?

Enter any competitor's website URL or brand name. Maya pulls their active ads from Meta Ad Library and other sources, analyzes creative patterns, estimates spend based on ad volume and run time, and extracts winning hooks and angles you can adapt for your own campaigns.

How accurate are the ad spend estimates?

Our spend estimates are based on number of active ads, ad run duration, estimated reach, and industry CPM benchmarks. They're directionally accurate (within 30-40% for most brands) but not exact — Meta doesn't publicly share spend data. Use them to understand relative scale, not precise budgets.

What's the difference between this and Meta Ad Library?

Meta Ad Library shows raw ads with no analytics. Maya adds: spend estimates, creative strategy analysis, hook extraction, messaging patterns, funnel stage mapping, and actionable 'stealable ideas' you can immediately test. It turns raw data into competitive intelligence.

How is this different from AdSpy or BigSpy?

AdSpy ($149/mo) and BigSpy ($9-$249/mo) are ad databases with search filters. Maya is an AI analyst that interprets the data — she tells you WHY a competitor's strategy works, WHAT hooks are driving results, and HOW to adapt their approach. Plus, basic analysis is free.

Can I analyze any brand?

You can analyze any brand running Meta (Facebook/Instagram) ads, as these are publicly visible via Meta Ad Library. For Google and TikTok, we use available public data but coverage may be limited. Works best for ecommerce and DTC brands with active paid social presence.

What are 'stealable ideas'?

Stealable ideas are actionable insights extracted from competitor ads that you can adapt (not copy) for your own campaigns. Examples: hook structures that work, offer frameworks, visual styles, objection-handling angles. Maya generates 3-5 ideas per competitor analysis.

How often is competitor data updated?

Maya pulls fresh data from Meta Ad Library in real-time when you run an analysis. Ad Library itself updates within 24-48 hours of ads going live. For the most current picture, run a new analysis rather than relying on saved reports.