What does the Landing Page Analyzer check?

The analyzer scores 7 conversion pillars on a 0-100 scale: Hero Section (headline clarity, value prop, product visibility), CTAs (placement, contrast, copy), Trust Signals (reviews, badges, guarantees), Mobile UX (touch targets, scroll depth), Visual Weight (an AI assessment of how heavy the page looks, not a speed measurement), Psychology and Persuasion (emotional triggers, urgency cues), and Above-the-Fold composition. That visual read is part of Pro. Every run, signed out included, gets structural checks read off the HTML (headings, title, meta description, image alt text, viewport, scripts) and a scan for wording ad policies are written about. Core Web Vitals from Google PageSpeed Insights load on demand.

How is this different from Lighthouse or PageSpeed Insights?

Lighthouse focuses on technical performance metrics. This analyzer focuses on conversion-optimization signals: visual hierarchy, CTA placement, trust-signal visibility, persuasion patterns, and ecommerce-specific elements that technical tools don't score. Page-speed metrics in this tool come from Google PageSpeed Insights; the rest of the analysis covers what PageSpeed does not.

Does it estimate lost revenue?

No. An earlier version multiplied your traffic and order value by an industry conversion rate that had no measured source, and printed the result as a revenue leak. That estimate was removed rather than relabelled, because every term that decided its size was assumed.

Does it work for any landing page or just Shopify?

It works for any landing page: Shopify, WooCommerce, custom builds, or non-ecommerce pages. The benchmarks and recommendations are optimized for DTC ecommerce. Pages that require authentication, render server-side after delay, or block headless browsers will not capture cleanly.

What's a good landing page score?

80 and above reads as a strong page. 65 to 79 has room for improvement. 50 to 64 has several issues to fix. Below 50 has critical issues to fix first. These are the same bands the result prints, and they are this tool's own thresholds, not a ranking against a measured population of pages.

How accurate is the analysis?

The vision-LLM applies visual-hierarchy and CRO best-practice patterns from research. It produces specific recommendations with copy-paste fixes. It does not replace a full controlled-holdout conversion-rate audit; treat the output as a hypothesis to test, not a measurement of your actual conversion rate.

Your catalogue, open to AI shoppers.

See how

Audit a landing page for conversion leaks.

Dex reads your page's HTML for structural and ad-policy issues on every run. With Pro, Dex also screenshots it and scores 7 conversion pillars, with every fix ranked by severity.

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Landing Page URL *

Works with Shopify, WooCommerce, custom builds, and more

Your Industry (for benchmarks)

Your landing page is one of seven checks in the full growth audit. The same run also reads your tracking, your public catalogue, your schema markup and whether ChatGPT and Claude name you when asked what you sell.

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