How does the Pixel & UTM Auditor work?

We fetch your actual page HTML and scan it for tracking code patterns. fbq() for Meta, gtag() for Google, ttq.load() for TikTok, and more. Every finding comes from real code detection, not simulation.

Can it detect pixels loaded via Google Tag Manager?

We detect the GTM container itself and any pixels hardcoded in the page HTML. Pixels loaded dynamically through GTM after page load won't appear in the static HTML scan. We flag this limitation clearly in results.

What platforms does it scan for?

Meta Pixel, Google Ads/GA4, TikTok Pixel, Snapchat Pixel, Pinterest Tag, LinkedIn Insight Tag, and Twitter/X Pixel. We also detect Google Tag Manager containers and consent management platforms.

Is this the same as Meta Pixel Helper or Google Tag Assistant?

Those browser extensions run in your browser and detect live pixel fires. Our tool fetches the page HTML server-side and detects tracking code in the source. Both are useful: browser extensions catch runtime behavior, our tool catches what's in the HTML without requiring installation.

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Check what's tracking on your site, and what isn't.

Crawls your page HTML for known pixel signatures across Meta, Google, TikTok, and more. Flags UTM hygiene issues and consent-management gaps.

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Platforms to scan

Fetches the page server-side, scans the HTML for tracking code patterns (fbq, gtag, ttq.load, snaptr, twq, lintrk), detects GTM containers, parses outbound links for UTM parameters, and checks for known consent-management providers.

Tracking hygiene is one of seven checks in the full growth audit. The same run also reads your public catalogue, your landing page, your schema markup and whether ChatGPT and Claude name you when asked what you sell.

Run the free growth audit