Native
Native carries no score for AI visibility: 3 of the 4 assistants in the published panel answered, and a ranked score is only reported when the whole panel does.
That is a gap in our measurement, not a finding about Native, and it is why the row is absent from the ranking rather than sitting at the bottom of it. The answers we did collect are below, and they are worth reading even though they do not add up to a score.
Score over time
First measured 2026-08-20. A second run is needed before there is any movement to show, and no brand is re-measured inside 6 days.
What we asked
Built from Native's own public catalogue, so they are different for every brand. None of them names the brand, because a question that does guarantees a mention.
- 1What are the best fragrance free deodorants?
- 2Best deodorants under $10
What this run could detect
2 questions across 3 assistants. Because the same question goes to every assistant, those answers are not independent, so we discount them to 2.3 effective observations. The smallest rate we could reliably tell apart from zero is 72%. A rate below that would not have been distinguishable from never appearing.
On the list, or only in the answer
6 of the answers to these questions produced an actual shortlist of brands. Native was on 6 of them.
Where a position is recorded, it was numbered by the assistant (3), inferred from where the name appeared in the answer (5). We do not publish an average position, because those two are not the same measurement.
This catalogue supports 2 of the 4 questions we hold fixed for tracking change over time, so this brand’s trend rests on a smaller constant set than a brand with the full four. The score above is unaffected: it uses every question this run asked.
Who named them
| Assistant | Answered | Named Native |
|---|---|---|
| ChatGPT | Not reached on this run | - |
| Gemini | 2 | 2 |
| Perplexity | 2 | 2 |
| Claude | 2 | 2 |
Strong overall picks from the results include Native Unscented, Bravo Sierra Unscented, Hume Supernatural Fragrance-Free, Tom’s of Maine Unscented, and Clinique Antiperspirant Deodorant Roll-On.[1][6][13][17]
Coverage on this run
Measured 2026-08-27. 3 of 4 assistants responded, returning 6 answers across 8 question-and-assistant pairs. Every score on this page is scoped to those conditions, and a run that reaches too few assistants reports no score rather than a lower one.
Against its category
Not enough brands measured in skincare yet. A standing needs at least 3 measured brands in a category, and this one has 0.
This page carries the ranking. The schema, tracking, catalogue and landing-page findings behind the other three scores are on the report itself.
See the full audit for this store