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AI Shopper Index / fashion

Rothy's

Rothy's carries no score for AI visibility: 3 of the 4 assistants in the published panel answered, and a ranked score is only reported when the whole panel does.

That is a gap in our measurement, not a finding about Rothy's, and it is why the row is absent from the ranking rather than sitting at the bottom of it. The answers we did collect are below, and they are worth reading even though they do not add up to a score.

Score over time

First measured 2026-08-20. A second run is needed before there is any movement to show, and no brand is re-measured inside 6 days.

What we asked

Built from Rothy's' own public catalogue, so they are different for every brand. None of them names the brand, because a question that does guarantees a mention.

  1. 1What are the best lightweight sneakers?
  2. 2Best sneakers for everyday wear
  3. 3Best sneakers for hot weather
  4. 4What are the best bags?
  5. 5Best sneakers under $150
  6. 6Best bags for everyday wear
  7. 7Best bags for hot weather
  8. 8Best bags under $200

What this run could detect

8 questions across 3 assistants. Because the same question goes to every assistant, those answers are not independent, so we discount them to 9.4 effective observations. The smallest rate we could reliably tell apart from zero is 27%. A rate below that would not have been distinguishable from never appearing.

On the list, or only in the answer

23 of the answers to these questions produced an actual shortlist of brands. Rothy's was on 1 of them.

Where a position is recorded, it was inferred from where the name appeared in the answer (1). We do not publish an average position, because those two are not the same measurement.

Who named them

Each assistant, how many answers it gave, and how many named Rothy's.
AssistantAnsweredNamed Rothy's
Gemini80
Perplexity71
Claude80
ChatGPTNot reached on this run-
Best casual carryall: Rothy’s Lightweight Tote — Vogue recommends it for a relaxed, easy everyday style.[4]
Perplexity, answering "Best bags for everyday wear" on 2026-08-27. Rothy's appeared at position 4. Quoted verbatim from the stored answer.

Coverage on this run

Measured 2026-08-27. 3 of 4 assistants responded, returning 23 answers across 32 question-and-assistant pairs. Every score on this page is scoped to those conditions, and a run that reaches too few assistants reports no score rather than a lower one.

Against its category

Not enough brands measured in fashion yet. A standing needs at least 3 measured brands in a category, and this one has 1.

This page carries the ranking. The schema, tracking, catalogue and landing-page findings behind the other three scores are on the report itself.

See the full audit for this store