Ruffwear
Ruffwear scores 60 for AI visibility, named in 18 of 36 answers about its own category.
AI visibility
60
- Agent readability
- 83
- Tracking
- 62
- Landing page
- 82
Ranked on AI visibility alone. The other three are reported beside it and are not added together: they measure different things in different units.
Score over time
First measured 2026-08-07. A second run is needed before there is any movement to show, and each brand is re-measured about every three weeks.
What we asked
Built from Ruffwear's own public catalogue, so they are different for every brand. None of them names the brand, because a question that does guarantees a mention.
- 1What are the best pet leashes?
- 2What are the best pet harnesses?
- 3Who makes the best pet toys?
- 4Best pet leashes under $40
- 5Which brands make the best pet collars?
- 6Best pet harnesses under $60
- 7Best pet toys under $20
- 8Best pet collars under $30
- 9Best pet bowls under $25
What this run could detect
9 questions across 4 assistants. Because the same question goes to every assistant, those answers are not independent, so we discount them to 14.1 effective observations. The smallest rate we could reliably tell apart from zero is 19%. A rate below that would not have been distinguishable from never appearing.
On the list, or only in the answer
36 of the answers to these questions produced an actual shortlist of brands. Ruffwear was on 18 of them.
Where a position is recorded, it was numbered by the assistant (11), inferred from where the name appeared in the answer (9), unrecorded (1). We do not publish an average position, because those two are not the same measurement.
Who named them
| Assistant | Answered | Named Ruffwear |
|---|---|---|
| ChatGPT | 9 | 4 |
| Perplexity | 9 | 4 |
| Claude | 9 | 5 |
| Gemini | 9 | 5 |
Ruffwear: Known for their rugged and durable pet gear, Ruffwear collars are ideal for active dogs.
Coverage on this run
Measured 2026-08-07. 4 of 4 assistants responded, returning 36 answers across 36 question-and-assistant pairs. Every score on this page is scoped to those conditions, and a run that reaches too few assistants reports no score rather than a lower one.
Against its category
Ruffwear ranks 1 of 9 measured pets brands. The category median is 4.
This page carries the ranking. The schema, tracking, catalogue and landing-page findings behind the other three scores are on the report itself.
See the full audit for this store