Salt & Stone
Salt & Stone scores 10 for AI visibility, named in 1 of 20 answers about its own category.
AI visibility
10
- Agent readability
- 91
- Tracking
- 82
- Landing page
- 67
Ranked on AI visibility alone. The other three are reported beside it and are not added together: they measure different things in different units.
Score over time
First measured 2026-09-13. A second run is needed before there is any movement to show, and no brand is re-measured inside 6 days.
What we asked
Built from Salt & Stone's own public catalogue, so they are different for every brand. None of them names the brand, because a question that does guarantees a mention.
- 1What are the best colognes?
- 2What are the best deodorants?
- 3Who makes the best facial cleansers?
- 4Best colognes under $70
- 5Best deodorants under $20
What this run could detect
5 questions across 4 assistants. Because the same question goes to every assistant, those answers are not independent, so we discount them to 7.8 effective observations. The smallest rate we could reliably tell apart from zero is 32%. A rate below that would not have been distinguishable from never appearing.
On the list, or only in the answer
20 of the answers to these questions produced an actual shortlist of brands. Salt & Stone was on 1 of them.
Where a position is recorded, it was inferred from where the name appeared in the answer (1). We do not publish an average position, because those two are not the same measurement.
Who named them
| Assistant | Answered | Named Salt & Stone |
|---|---|---|
| Perplexity | 5 | 1 |
| Gemini | 5 | 0 |
| ChatGPT | 5 | 0 |
| Claude | 5 | 0 |
If you want the best deodorants under $20, the strongest budget-friendly picks from recent reviews are Native, Arm & Hammer Ultra Max, Oars + Alps, Kopari, and Salt & Stone—with several options landing around $10–$20 depending on scent and retailer.[10][11][17][19]
Coverage on this run
Measured 2026-09-13. 4 of 4 assistants responded, returning 20 answers across 20 question-and-assistant pairs. Every score on this page is scoped to those conditions, and a run that reaches too few assistants reports no score rather than a lower one.
Against its category
Not enough brands measured in skincare yet. A standing needs at least 3 measured brands in a category, and this one has 0.
This page carries the ranking. The schema, tracking, catalogue and landing-page findings behind the other three scores are on the report itself.
See the full audit for this store