Tuft + Paw
Tuft + Paw scores 23 for AI visibility, named in 5 of 36 answers about its own category.
AI visibility
23
- Agent readability
- 80
- Tracking
- 65
- Landing page
- 88
Ranked on AI visibility alone. The other three are reported beside it and are not added together: they measure different things in different units.
Score over time
First measured 2026-08-07. A second run is needed before there is any movement to show, and each brand is re-measured about every three weeks.
What we asked
Built from Tuft + Paw's own public catalogue, so they are different for every brand. None of them names the brand, because a question that does guarantees a mention.
- 1What are the best cat trees?
- 2What are the best cat foods?
- 3Who makes the best cat beds?
- 4Best cat trees under $200
- 5Which brands make the best litter boxes?
- 6Best cat foods under $25
- 7Best cat beds under $125
- 8Best litter boxes under $30
- 9Best pet beds under $125
What this run could detect
9 questions across 4 assistants. Because the same question goes to every assistant, those answers are not independent, so we discount them to 14.1 effective observations. The smallest rate we could reliably tell apart from zero is 19%. A rate below that would not have been distinguishable from never appearing.
On the list, or only in the answer
36 of the answers to these questions produced an actual shortlist of brands. Tuft + Paw was on 5 of them.
Where a position is recorded, it was numbered by the assistant (4), inferred from where the name appeared in the answer (1). We do not publish an average position, because those two are not the same measurement.
Who named them
| Assistant | Answered | Named Tuft + Paw |
|---|---|---|
| Perplexity | 9 | 1 |
| Gemini | 9 | 3 |
| ChatGPT | 9 | 0 |
| Claude | 9 | 1 |
Why I recommend it: If you hate ugly pet products, Tuft + Paw is the gold standard for modern cat furniture.
Coverage on this run
Measured 2026-08-07. 4 of 4 assistants responded, returning 36 answers across 36 question-and-assistant pairs. Every score on this page is scoped to those conditions, and a run that reaches too few assistants reports no score rather than a lower one.
Against its category
Tuft + Paw ranks 3 of 9 measured pets brands. The category median is 4.
This page carries the ranking. The schema, tracking, catalogue and landing-page findings behind the other three scores are on the report itself.
See the full audit for this store