Twelve South
Twelve South was not named in any of the 8 answers we collected about its own category.
AI visibility
0
- Agent readability
- 74
- Tracking
- 65
- Landing page
- 74
Ranked on AI visibility alone. The other three are reported beside it and are not added together: they measure different things in different units.
Score over time
First measured 2026-08-07. A second run is needed before there is any movement to show, and each brand is re-measured about every three weeks.
What we asked
Built from Twelve South's own public catalogue, so they are about what this store actually sells. They are broad ones: the catalogue gave us the product but no material, performance or use-case language to narrow it with, so we asked about the category of thing rather than a specific kind. None of them names the brand.
- 1What are the best headphones?
- 2Best headphones under $60
What this run could detect
2 questions across 4 assistants. Because the same question goes to every assistant, those answers are not independent, so we discount them to 3.1 effective observations. The smallest rate we could reliably tell apart from zero is 62%. So a zero here means we can say this brand appears in under 96% of answers to these questions, not that it never appears.
On the list, or only in the answer
8 of the answers to these questions produced an actual shortlist of brands. Twelve South was on 0 of them.
This catalogue supports 2 of the 4 questions we hold fixed for tracking change over time, so this brand’s trend rests on a smaller constant set than a brand with the full four. The score above is unaffected: it uses every question this run asked.
Who named them
| Assistant | Answered | Named Twelve South |
|---|---|---|
| Gemini | 2 | 0 |
| Perplexity | 2 | 0 |
| ChatGPT | 2 | 0 |
| Claude | 2 | 0 |
Coverage on this run
Measured 2026-08-07. 4 of 4 assistants responded, returning 8 answers across 8 question-and-assistant pairs. Every score on this page is scoped to those conditions, and a run that reaches too few assistants reports no score rather than a lower one.
Against its category
Twelve South ranks 7 of 7 measured electronics brands. The category median is 16.
This page carries the ranking. The schema, tracking, catalogue and landing-page findings behind the other three scores are on the report itself.
See the full audit for this store