Twelve South
Twelve South carries no score for AI visibility: 3 of the 4 assistants in the published panel answered, and a ranked score is only reported when the whole panel does.
That is a gap in our measurement, not a finding about Twelve South, and it is why the row is absent from the ranking rather than sitting at the bottom of it. The answers we did collect are below, and they are worth reading even though they do not add up to a score.
Score over time
First measured 2026-08-20. A second run is needed before there is any movement to show, and no brand is re-measured inside 6 days.
What we asked
Built from Twelve South's own public catalogue, so they are different for every brand. None of them names the brand, because a question that does guarantees a mention.
- 1What are the best headphones?
- 2What are the best chargers?
- 3Who makes the best keyboards?
- 4Best headphones under $60
- 5Best chargers under $100
- 6Best keyboards under $60
What this run could detect
6 questions across 3 assistants. Because the same question goes to every assistant, those answers are not independent, so we discount them to 7.0 effective observations. The smallest rate we could reliably tell apart from zero is 35%. So a zero here means we can say this brand appears in under 43% of answers to these questions, not that it never appears.
On the list, or only in the answer
17 of the answers to these questions produced an actual shortlist of brands. Twelve South was on 0 of them.
Who named them
| Assistant | Answered | Named Twelve South |
|---|---|---|
| Gemini | 6 | 0 |
| Claude | 6 | 0 |
| ChatGPT | Not reached on this run | - |
| Perplexity | 5 | 0 |
Coverage on this run
Measured 2026-08-27. 3 of 4 assistants responded, returning 17 answers across 24 question-and-assistant pairs. Every score on this page is scoped to those conditions, and a run that reaches too few assistants reports no score rather than a lower one.
Against its category
Not enough brands measured in electronics yet. A standing needs at least 3 measured brands in a category, and this one has 0.
This page carries the ranking. The schema, tracking, catalogue and landing-page findings behind the other three scores are on the report itself.
See the full audit for this store