AI / ML
Multi-Agent Architecture
A system design where multiple specialized AI agents collaborate on complex tasks, each bringing domain expertise. A typical split gives one agent attribution, another forecasting, another creative analysis, and so on. Unlike a single monolithic model, each agent is narrow and shares context with the others through a common memory layer, so a finding in one domain can propagate: an attribution agent revising what a channel really drove lets a forecasting agent revise its projection without a human relaying it. The tradeoff is coordination cost, which is why orchestration is a design problem in its own right.
Why it matters
It trades a single model's coherence for specialist depth, and the cost lands in coordination: agents that disagree, or silently duplicate work.
In practice
Judge it on whether a finding in one domain changes behaviour in another. If it does not, it is several tools sharing a login.
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