What does the Ad Account Audit check?

Sam analyzes 8 critical areas: account structure, audience overlap, budget allocation, placement efficiency, bidding strategy, creative distribution, conversion tracking, and naming conventions. Each issue comes with a dollar impact estimate so you know exactly what's costing you money.

How is this different from what agencies charge $5K-$15K for?

Traditional agency audits take 2-4 weeks and involve manual spreadsheet analysis. Our AI (Sam) performs the same checks in 30 seconds by connecting directly to your ad account via API. You get the same insights instantly, with dollar impact calculations that agencies often skip.

What is audience overlap and why does it matter?

Audience overlap occurs when multiple ad sets target the same people, causing you to bid against yourself and inflate CPMs. A 30% overlap between two ad sets can increase your costs by 15-25%. Sam detects overlapping audiences and recommends consolidation strategies.

Is my ad account data secure?

Yes. We use official Meta, Google, and TikTok APIs with read-only access. We never store your ad creative or customer data. The audit runs in real-time, and you can revoke access anytime from your ad platform settings.

What platforms are supported?

Currently we support Meta (Facebook/Instagram), Google Ads, and TikTok Ads. Each platform has specific audit criteria tailored to its unique features and common issues.

How accurate are the dollar impact estimates?

Dollar impact estimates are based on your actual spend data combined with industry benchmarks for efficiency gains. For example, if you have 40% audience overlap and spend $10K/month, we calculate potential savings based on typical CPM reductions after consolidation. Estimates are conservative to avoid overpromising.

What should I do after the audit?

Sam provides a prioritized action plan sorted by impact. Start with the highest-impact, lowest-effort fixes first. Common quick wins include: pausing Audience Network placements, consolidating overlapping audiences, and reallocating budget from underperforming campaigns.

Find your wasted ad spend

Connect your ad account. Get a full audit with dollar amounts for every issue found.

Meta Ads

Facebook & Instagram

Google Ads

Search, Display, YouTube

TikTok Ads

TikTok for Business

Read-only access

Disconnect anytime

30 seconds • 10 free/day • Sign up for unlimited