What does the Ad Account Audit check?

The audit analyzes 8 critical areas: account structure, audience overlap, budget allocation, placement efficiency, bidding strategy, creative distribution, conversion tracking, and naming conventions. Each issue comes with a dollar impact estimate so you know exactly what's costing you money.

How is this different from what agencies charge $5K-$15K for?

Traditional agency audits take 2-4 weeks and involve manual spreadsheet analysis. Our tool automates the structural and performance checks that form the foundation of a professional audit — campaign structure, budget allocation, audience overlap, creative fatigue, and placement analysis — by connecting directly to your ad account via API. You get these insights in under a minute, with dollar impact calculations that agencies often skip.

What is audience overlap and why does it matter?

Audience overlap occurs when multiple ad sets target the same people, causing you to bid against yourself and inflate CPMs. A 30% overlap between two ad sets can increase your costs by 15-25%. The audit detects overlapping audiences and recommends consolidation strategies.

Is my ad account data secure?

Yes. We use official Meta and Google APIs with read-only access. We never store your ad creative or customer data. The audit runs in real-time, and you can revoke access anytime from your ad platform settings.

What platforms are supported?

Currently we support Meta (Facebook/Instagram) and Google Ads. Each platform has specific audit criteria tailored to its unique features and common issues. TikTok Ads support is coming soon.

How accurate are the dollar impact estimates?

Dollar impact estimates are based on your actual spend data combined with industry benchmarks for efficiency gains. For example, if you have 40% audience overlap and spend $10K/month, we calculate potential savings based on typical CPM reductions after consolidation. Estimates are conservative to avoid overpromising.

What should I do after the audit?

The audit provides a prioritized action plan sorted by impact. Start with the highest-impact, lowest-effort fixes first. Common quick wins include: pausing Audience Network placements, consolidating overlapping audiences, and reallocating budget from underperforming campaigns.

Find your wasted ad spend

Connect your ad account. Get a strategic audit with 3 months of trend data, strengths, and prioritized opportunities.

Meta Ads

Facebook & Instagram

Google Ads

Search, Display, YouTube, PMax

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